Ageas is one of the UK's largest car insurers. I've worked for the internal communications and broker teams since 2016, so when they asked me to write this news piece for online magazine Solved, they received it the same day. Knowing your client often makes a job go faster, because you know their style and tone of voice before you start.
Design agency Pad Creative introduced me to Meridian RSL in January 2019. Meridian is a genuinely independent, specialist insurance broker. They wanted a new website that would stand out – in design and editorial – by showing that the client was at the heart of their business. With plenty of conversation that nailed down the client's uniqueness, all three partners in the project - the copywriter, designer and client – were in sync over working ethos, values and the drive for perfection. It resulted in a website with a tone of voice that suited and engaged their audience and stood out for its creativity.
Girlguiding is the leading charity for girls and young women in the UK. Having worked with the charity as a writer, editor and proofreader since 2017, the client asked me to come up with a fresh approach to its Girls' Attitudes Survey as it marked its 10th year. Taking the statistics they provided, I came up with chapters that reflected key findings and wrote short 'then' copy and longer 'now' copy to emphasise the differences. The client was delighted with the final product.
The Nursing and Midwifery Council is the independent regulator for nurses and midwives in the UK.
PDFArchitect's Datafile (ADF) is a high-quality monthly print and online magazine and is read by architects in practices across the UK. Alison was asked to write a 'single project' feature for a supplement to be published with the magazine. The feature was on current trends in contemporary motorway service station design in the UK. She wrote about Gloucester MSA in a positive architectural case study.
Nothing here matches that.
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