Senior copywriter & ideas consultant: data, charity, thought leadership, tech & architecture
A historic timeline created for the Dreamland amusement park in Margate, Kent. The tourist attraction had gone through a re-brand with Wayne Hemingway and re-opened. They wanted to highlight the theme park's heritage and importance in the national picture.
Regular copy for best-selling architecture magazine in the US. Act as London Editor and write with expert opinion on modern architecture.
All text for a new website launch, including financial terms and conditions. This included public-facing and tradesperson-facing areas of the site, creating a dual sales platform. Using stats to create hooks and press stories. Regular blogs for the site, too.
Creating a tone-of-voice and all written content, including case studies and video interviews, for a campaign website. Also wrote FAQs, financial and technical text for app/tool.
Creation of a story around cyclist Danny MacAskill, who is one of the major sportsmen sponsored by Red Bull. The copy was drawn from interviews with the cyclist, bringing them together to creative a dynamic narrative. This was a major piece of branding work and was fully illustrated, appearing on the web for a limited time in five parts. Below is a brief extract.
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