Helen Reynolds

Heritage SEO specialist project: York Minster

From navigation reassessment to finding the source of an incorrect discount Google AI Mode was promoting, the chance to add a second cathedral to my portfolio was amazing.

Cooking up bed and breakfast web content from scratch

New York Times bestselling author web content project

Major SEO boost for luxury website

A new era for a traditional product Picnic Wicker specialise in luxury hampers with quintessential British charm. Disappointed by the inferior quality of foreign imports, the Spurrs switched to hampers grown and crafted in Somerset. To support this new direction, they decided to revamp their website. I was recommended by web developer to their web designer to help with navigation, web content and to lead a search engine optimisation boost (SEO).

A Wikipedia-beating blog at the top of Google

Spreading the word about key conservation law The charity Friends of the Lake District wanted to get a blog at the top of Google, or at least on the first page of results. By becoming the leading reference point for one of the founding tenets of National Park management, it would help raise awareness. Especially for their Save Our Lake District campaign. Their target audience: visitors, residents, potential partner organisations, journalists and influencers. You can never guarantee a top spot in Google, as you can’t control what competing pages are doing. But it was such a niche subject I thought we stood a good chance.

Online heritage web content for Hadrian’s Wall Country

Hadrian’s Wall Country consortium wanted the exhibitions and events organised for Hadrian's Cavalry to have a digital presence. They also asked me to revamp their web Learning section to make it more helpful for students and teachers. Now anyone can access these resources 24/7, from across the globe.

Writing enticing holiday cottages web content

A luxury holiday cottages owner commissioned a marketing agency I often work with to produce a ‘modern cottage’ feel website. I was commissioned to write the web content and Search Engine Optimisation aspects. Following my Chat – Research – Write process, I talked to the owner on the phone. I then joined the commercial photographer on her photoshoot to collect more details. The result is a website that truly reflects these havens of tranquility.

Web migration and revamp for Durham Cathedral

Durham Cathedral were about to start remodelling their website. They wanted to make the content of their 150-plus pages more appealing to their target audiences. These included visitors, regular worshippers, teachers, researchers and potential volunteers. I acted as temporary web editor remotely for two days a week for four months. I researched similar organisation websites such as York Minster, created content and adapted existing pages, marked up missing areas as well as writing SEO metadata descriptions, streamlining navigation choices and incorporating staff feedback. I then loaded the content onto the new website, checked it and highlighted any issues in the bug log. Afterwards I delivered How to manuals for the staff so they could update the website, as well as delivering a training session on user-friendly web content.