Cooking up bed and breakfast web content from scratch
About the project
I was delighted to be asked to bring a long-standing client's new B&B/bunkhouse venture online of Gallows Hill B&B and bunkhouse near Scarborough, North Yorkshire.
Solution
Project liaison - the client asked me to liaise directly with the design company on their behalf
Navigation - my brief included planning the menu and navigation structure
Colour scheme - as I'd been on a site visit, I could feedback to colour scheme to the website designers
Photography - to avoid clunky copyright image captions, I donated photos for the local area page
Dealing with varying target audiences
The property also includes a bunkhouse as well as an exclusive hire option. This means it can cater for everything from romantic getaways to family get togethers, reunions to school field trips. I therefore embedded specific Frequently Asked Questions sections within the relevant sections, tailored to each audience.
Results
My client was delighted that we managed to launch the website within six weeks.
“Helen has worked on all the Dawnay Estates business websites with brilliant results. She is so objective and professional. Helen is practical, succinct and knows her SEOs from her ICOs!” - Katrina Shamel, The Dawnay Estates
