Karen Bright: copywriting portfolio

All work

6 pieces

Email marketing for The Charity for Civil Servants

We have provided regular copywriting and editing services for this fantastic national charity, which provides support for public workers in times of extreme hardship, ranging from mental health advice through to financial help. As part of this collaboration, we've produced content for fundraising brochures, posters, leaflets weekly emails to staff. As an example, we developed the creative concepts for a 'superhero' campaign designed to support skills swapping amongst civil servants. It was great fun producing characters such as 'The Cake Crusader' and 'Professor X-cel', as well as putting together all the related marketing collateral.

Charities

Website copy

Website content for Angela Pryce, a world-leading tea expert

Angela was looking to completely overhaul her website and bring her tea services and training courses to new customers and markets around the globe. Working closely with Angela and her graphic designer, I produced concise, engaging copy that reflected the quirky and fun visual style of the new site. I completed the project to extremely tight deadlines, going well above and beyond the original brief to advise on the overall layout, navigation and user experience. My client was delighted with the results.

Consumer goods