Virtually Web | Online SimplifiedVirtually Web | Online Simplified
There are plenty of digital agencies that offer a similar service to the one we provide here at Virtually Web. We know that. But what makes us different?
Katherine Wildman
ProAll work
12 piecesVirtually Web | Online Simplified
Website copy
Picto | Wayfinding helps people to find their way from place to place
Picto Signs is a design-led wayfinding and signage company, working across six sectors in the UK – education, healthcare, culture, living spaces, workplace, and community and sports facilities. Picto Director, Sarah Phillips, wanted to redevelop Picto's website to showcase the company's projects and reposition the brand in the marketplace.
Website copy
Marlin Hawk | Search far beyond the obvious
New website for the global executive search firm, Marlin Hawk. Big enough to command attention, small enough to care. Marlin Hawk is service-driven and connected in ways the largest firms can never be.
UX and product copy
Crystallised | Creating a Cultural Shift
Laura Rothwell, the founder of arts and culture marketing agency, Crystallised, wanted to rebrand and reposition the company to reflect the work that she and her team were doing. Working with Mandy Barker and the team at Sail Creative and UX consultant, Helena Hill, we developed a tone of voice and website copy for the business, together with a manifesto, to which Laura added a layer of purpose – and kick-ass clout. “Katherine’s expertise became the embodiment of our organisation. That’s why we chose to work with her, because lots of people can write copy, but no-one does it like she does.” Laura Rothwell, Founder and Managing Director | Crystallised
Shepherd Offshore | ServicesWebsite copy
Shepherd Offshore | Services
In 2018, the management team at Shepherd Offshore on the north banks on the River Tyne needed help to redevelop the company's website. With an ever-increasing demand for their services, the company's existing website was outdated and didn't cover the extensive range of essential support on offer to their multinational clients in the offshore, oil & gas, energy, marine, power and renewable energy industries. A family-owned and run business, I worked closely with the team to explore the business offering in full, develop a tone of voice to describe the services on offer and map each page to detail the available support.
White Hot Comms PR | Tone of voice and web copy developmentWebsite copy
White Hot Comms PR | Tone of voice and web copy development
A refresh, a revamp – and new site and a bold voice for Lyn and Nicky, two of the North East’s most highly rated communications experts.
Dockwray Accounting | The freedom to focus
My accountant, Gill, is the best accountant ever. And she and her business partner (and husband) Nick needed a site that shows off just how good they are at supporting people who are in business – but for whom numbers hold a wealth of terror.
PCR Digital | Recruitment is broken. We’re fixing itWebsite copy
PCR Digital | Recruitment is broken. We’re fixing it
The team at PCR Digital wanted to update their website and were ready to stand out above the noise of recruitment in London. They commissioned the development of their brand tone of voice and new copy for their website, with case studies, in 2018. The PCR team work closely with candidates and clients alike and have placed candidates in challenging roles for multinational brands with great success. They work hard to maintain client confidentiality so the new site had to demonstrate their calibre, without broadcasting their client's names as social proof. "When you sent this over I only really skim-read it as I was so wrapped up in the content and the website. Now I've had time to properly go through the Tone of Voice and I just want to say, I think it is brilliant. It completely captures PCR - our ethics, our culture, our drive - I love it! I just realised I'd never really given you any proper feedback on this part so just wanted to say a big thanks :)" Laurie, Operations Manager
NHS West London | My Care, My WayPress release
NHS West London | My Care, My Way
A marketing campaign to introduce a new healthcare service for people aged 65 and over in West London. The project brief required the development of a service name, website, general leaflet, in-depth leaflet, press release, and posters. Working closely with the communications team I also consulted with patients, patient representatives and NHS staff. "Katherine is unwaveringly passionate about delivering copy fit for purpose. She is dedicated to the subject and the result is copy delivered to brief with little need for revision. It certainly helped deliver effective marketing materials and have readily shared her contact details with colleagues without hesitation." Ann, Interim Head of Comms, Whole Systems Integrated Care
Website copy
Simpsons Malt | The Home of Good Malt
The redevelopment of the Simpsons Malt website from scratch. The brief required the development of a tone of voice document and a full website rewrite for Simpsons Malt in Berwick-upon-Tweed.
Email
The Market Research Society | Copywriting training
A day of copywriting training to help the team at The Market Research Society increase their email response rates, develop a strong tone of voice and work together to communicate their full offering to their members.
Split the Bills | Copywriting training
A day of training to develop customer personas, help increase response rates and pin down a consistent tone of voice.
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