Kathy Sharpe MCIPR

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Website copy

Ascola Ltd website

Ascolta Ltd provides executive consultancy support for education and business sectors, helping to secure growth in times of significant change. With experience in both government-funding bodies and sizeable further education colleges, Ascolta offer expert support in many areas, from Apprenticeship Levy compliance and contractual requirements to Quality Assurance and Ofsted support. For this project, I was asked to review the existing Ascolta Ltd website and research Ascolta’s competitors, revise and rewrite several pages and create fresh content for others.

Education

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Planning Awards Bid 2018

In March 2018, the awards bid written for LeedsBID/East Street Arts for the national Planning Awards was announced as a finalist. The application was shortlisted for the ‘Arts, Culture, or Sport in Placemaking’ category for the striking ‘A City Less Grey‘ project, which includes the phenomenal Athena Rising mural.

Sport, travel and leisure

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Article

Welcome to Leeds

The new Welcome to Leeds website (managed by LeedsBID) was launched in January 2018 profiling the best of the city, from what's on information to features and articles about Leeds past and present. A range of copy has been produced to help populate sections of the website including articles about the Tech sector in Leeds, new restaurants in the city, and blue plaque highlights.

Science and technology

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Website copy

#ChristmasInLeeds

Recent work has included writing copy for sections of the 'Christmas in Leeds' website. #ChristmasInLeeds is a LeedsBID project designed to guide people around Leeds city centre by showcasing local creative talent and sharing festive moments. This project is one of many initiatives brought to the city by Leeds Business Improvement District (LeedsBID). I work with the Marketing, Communications & Brand team on a weekly basis. LeedsBID is a business-led, not-for-profit organisation and represents 1,000 organisations.

Charities

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CIM Awards Bid

I was asked to research and write a public-sector category bid for the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2018. The award focussed on the 2016-2017 recruitment and enrolment campaign and the innovative ‘Journey’ creative of a Marketing team in education. The work involved pulling together 35 different documents and various sources of evidence; the shortlist is to be announced in January 2018.

Education

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Copywriting Training

A Further Education Marketing Department recently asked for some copywriting training to be delivered as part of their staff development programme. The session needed to be relevant to both experienced staff, but also those who had fewer years of experience in the field of Marketing & PR. A half-day session was created with a presentation covering some of the basic tenets of copywriting, top tips, real-life examples, alongside videos and group copywriting tasks and discussions.

Education

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