I was asked to write the copy for a launch prospectus for The Manual - a new Enterprise Investment Scheme (EIS) investment opportunity in the entertainment sector. The copy came out of a number of meetings with the directors and business consultant. The aim of the prospectus was to both interest and excite potential investors with the concept while assuring them of a sound financial investment.
The Chartered Institute of Public Relations (CIPR) provides a wide range of services and resources for members. The Writing for Online Audiences skills guide shows PR professionals the truth behind writing for online audiences, the myths and the golden rules.
Sovereign Housing wanted to adopt a consistent tone of voice when dealing with its diverse range of audiences. It felt that too many of its resident communications were too formal and too full of jargon. I worked with Sovereign's in-house communication team to first create the Sovereign tone of voice then write the comprehensive guide. I also run training courses for Sovereign employees on how to use the tone of voice in internal and external documents.
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