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Copywriter Survey
› 2018
Copywriter Survey 2018
420 respondents · Fieldwork December–March · Published May 2018
What 420 UK copywriters earned and expected in 2018. Rates crept up, and most saw little risk in Brexit.
Download the full report (PDF)Copywriter Survey
2018
420 UK commercial writers
Headline findings
£342
average freelance day rate
Day rates
Up £3
The average day rate rose £3 to £342. Individual rates ranged from £175 to £1,300 a day.
£339 in 2017
25%
average gap, men over women
Gender pay gap
Men earn a quarter more
Men earned 25% more than women on average. The gap has been 25% or more in every survey so far.
29% in 2017
74%
expect no impact on their career
Brexit
Brexit? Shrug
74% expect Brexit to have no impact on their careers. Only 4% think it will help.
2%
want to change careers
Career
Still committed
Just 2% of copywriters want to change careers. Respondent numbers fell for the second year running.
0.5% wanted to leave copywriting in 2017