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Copywriter Survey
› 2019
Copywriter Survey 2019
514 respondents · Fieldwork December–February · Published May 2019
What 514 UK copywriters earned and expected in 2019. Rates rose again, but fewer writers felt optimistic about the year ahead.
Download the full report (PDF)Copywriter Survey
2019
514 UK commercial writers
Headline findings
£349
average freelance day rate
Day rates
Another small rise
The average day rate rose to £349, from £342 in 2018. Rates have grown by about £4 a year since our first survey.
£342 in 2018
30%
freelance gap, men over women
Gender pay gap
Freelance gap stays wide
Female freelance copywriters earned 30% less than their male counterparts on average. The report found the gap shrinking in other parts of the profession.
25%
concerned about Brexit
Brexit
Brexit worries grow
A quarter of copywriters were concerned about the impact of Brexit on their work. In 2018, most expected it to make no difference.
50%
feel optimistic about the year ahead
Outlook
Optimism dips
Half of respondents felt optimistic about the next 12 months, slightly down on 2018. One in ten felt pessimistic.
51% in 2018