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Copywriter Survey
› 2020
Copywriter Survey 2020
640 respondents · Fieldwork January · Published July 2020
640 UK copywriters told us about their work in January 2020, weeks before the pandemic. Rates and incomes were rising.
Download the full report (PDF)Copywriter Survey
2020
640 UK commercial writers
Headline findings
£379
average freelance day rate
Day rates
Rates break out
After years around £340 to £350, the average day rate rose to £379. That is a 9% rise on 2019.
£349 in 2019
£42,792
average full-time freelance income
Earnings
Freelance income climbs
Full-time freelancers earned an average of £42,792. In-house and agency writers also reported higher earnings.
4%
freelance gap, men over women
Gender pay gap
Freelance gap nearly closes
The gender pay gap among freelancers fell to 4%, from 30% in 2019. Across all copywriters the gap was still 27%.
30% in 2019 (freelance)
51%
have done copywriting training
Training
Training goes mainstream
For the first time, more than half of respondents had completed copywriting-specific training. More copywriters are also specialising in SEO and digital work.