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Copywriter Survey
› 2024
Copywriter Survey 2024
422 respondents · Fieldwork February · Published June 2024
Our expanded survey asked 422 UK copywriters about AI, projects, clients and pay. Most now use generative AI, and the gender gap grew again.
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2024
422 UK commercial writers
Headline findings
59%
use generative AI in their work
AI adoption
Most now use it
59% of copywriters use generative AI tools in their work, and ChatGPT is the clear favourite. 19% say AI-produced copy appears in the finished work.
£440
average freelance day rate
Day rates
Keeping pace, just
The average day rate rose to £440, from £433 in 2023. That is roughly enough to keep up with inflation.
£433 in 2023
31%
rate their concern about AI 7+ out of 10
AI concern
Worry grows
31% rated their concern about AI competition at 7 or more out of 10. A year earlier it was 18%.
18% in 2023
19%
average gap, men over women
Gender pay gap
Freelancers close the gap
Freelance men and women now earn almost exactly the same. Across all copywriters the gap widened to 19%, driven by in-house, agency and founder roles.
16% in 2023