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Copywriter Survey
› 2025
Copywriter Survey 2025
474 respondents · Fieldwork February · Published July 2025
474 UK copywriters told us how AI is changing their work. More use it than ever, and more would happily see it gone.
Download the full report (PDF)Copywriter Survey
2025
474 UK commercial writers
Headline findings
69%
use generative AI in their work
AI adoption
Adoption keeps climbing
69% of copywriters now use generative AI tools, up from 59% in 2024. Nearly one in five say clients, colleagues or employers insist on it.
59% in 2024
54%
would erase generative AI
AI sentiment
A slim majority would switch it off
Given a magic button that erases generative AI from the world, 54% would press it. Nearly half value it as a tool.
£480
average freelance day rate
Day rates
A large leap
The average day rate rose 9% to £480. On the median measure we now use, it was £430.
£440 in 2024
21%
average gap, men over women
Gender pay gap
The gap grows again
The gender pay gap grew in nearly every sector we measured, to 21% overall. Only those who mix freelancing and employment closed it.
19% in 2024
Supported by
Supporters
27
- Adrie van der Luijt
- Anita CopySmith
- Becky WordSmith
- Caroline Gibson
- Cat Copy Creative Ltd
- Cheryl Regan
- Copylove Communications LLP
- Crow Proudly Copy
- Every Word Ltd
- Fuschia Hutton
- Gunning Marketing
- Jim Morrissey
- Kate Coote
- Katie Lingo
- Lorna Smart Wordcrafter
- Lucy van Biljon
- Mel Barfield
- PAC Copywriting
- Robert Beadle
- Sarah Farley
- SK Copy Co Ltd
- The Storytelling Copywriter
- Vic Womersley
- Victoria Richmond
- Voiced by Ant
- WordStuff
- Wordy Bird