BrochureDualit brochure
Working in partnership with a graphic design colleague, we were asked by Dualit to redesign the company's brochure and product cards (a requirement for retailers like John Lewis). The previous brochure was divided into professional catering products (Dualit's heritage) and consumer products and was copy-heavy. Our approach was to get under the skin of Dualit as a brand, define it's core brand values and use these as the basis of the new brochure. This put the company's catering expertise at the heart of all its products. The copy was pared back and balanced by great product and food photography. Individual product cards were designed to sit alongside the brochure. The brochure then became the starting point for Dualit's website redesign.
