ProCopywriters
Browse real work by ProCopywriters members, by sector, format or kind of work. Every piece links to the writer who wrote it.
From navigation reassessment to finding the source of an incorrect discount Google AI Mode was promoting, the chance to add a second cathedral to my portfolio was amazing.
BrochureAchieving mental wellbeing… on a grand scale We’re living at a time when mental health and wellbeing are constantly challenged by the pressures of day-to-day life – in a world where conflict is rife, the economy is unstable and climate change threatens our very existence. It’s no wonder mental illness is dramatically on the rise. Your staff know how to keep themselves physically well: healthy eating, regular exercise, plentiful sleep. But do they know how to keep themselves mentally well? Businesses that don’t care for their staff experience significantly more absenteeism and presenteeism, and less loyalty and productivity. The good news is, 83 per cent of global businesses now have a wellbeing strategy* (up 25 per cent since 2020). It’s a step in the right direction – but it’s not enough. That’s what I’m here for.
Website copyNordcloud, an IBM company, is a European leader in cloud migration, managed services, and training. It needed a full website overhaul – 65 pages, live within 3 months – alongside content-driven campaigns to hit ambitious sales goals. Gunning Marketing delivered the website to deadline and acted as Nordcloud's core content team, helping marketing exceed revenue targets by 138% in Year 1.
Website copyFresh website copy for a recently rebranded and repositioned digital marketing and cloud solutions company.
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Website copyDurham Cathedral were about to start remodelling their website. They wanted to make the content of their 150-plus pages more appealing to their target audiences. These included visitors, regular worshippers, teachers, researchers and potential volunteers. I acted as temporary web editor remotely for two days a week for four months. I researched similar organisation websites such as York Minster, created content and adapted existing pages, marked up missing areas as well as writing SEO metadata descriptions, streamlining navigation choices and incorporating staff feedback. I then loaded the content onto the new website, checked it and highlighted any issues in the bug log. Afterwards I delivered How to manuals for the staff so they could update the website, as well as delivering a training session on user-friendly web content.
Website copyHere's a brief extract from one of the resources pages: ADHD types and symptoms We're all different, and ADHD shows up differently for everyone, but three core traits sit at the heart of the condition: inattention, impulsivity and hyperactivity. These traits often show up in childhood in the following ways: • Inattention: easily distracted, struggles with concentration, difficulty staying organised • Impulsivity: impatience, risk-taking, disproportionate emotional responses • Hyperactivity: restless energy, constant talking, fidgeting, difficulty staying on task It's common for these behaviours to present differently across genders. For example, boys are often more physically hyperactive – hence the outdated stereotype of the disruptive, naughty boy. On the other hand, girls may appear quiet and inattentive, due to mental hyperactivity that can result in daydreaming or emotional overwhelm.
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Website copyThe company required webpages for a main website and a subsidiary website, and a news piece about its launch. I have attached the news piece.
Website copyWe love food. Proper food that's full of flavour, made with real, fresh ingredients. And we really love making food for people who share that passion. For us, every step of creating a dish matters, from sourcing and cooking the best ingredients, to serving and enjoying a delicious meal with people who make us smile.
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Website copy
Website copyAluminium Federation (ALFED) is the representative body for the UK aluminium industry. It wanted to raise greater awareness of its role among members, as well as business and government stakeholders, but needed a content partner who could quickly grasp a highly technical sector. Gunning Marketing repositioned ALFED with a clearer value proposition, new website, content, reports and collateral – driving increased traffic, a stronger LinkedIn following, and greater authority across the industry.
Website copyThe client Almatex was founded in northern Italy in the 1940s and is one of the only remaining terry towelling producers in Italy. Having resisted the 1990s textile crisis, they looked instead to innovation and doubled down on their sustainable practices. Today, they sell a wide range of branded and plain terry towelling products to spas, hotels and big businesses in Italy and beyond. The project Almatex was rebranding, launching a shiny new SEO-friendly Italian website with copy written by an Italian SEO copywriter. They now needed an English version which would allow them to get their products in front of international clients. It needed to be SEO-friendly to capture organic search traffic in the more competitive English-language market. The challenge When localising a website, it’s not enough to simply translate SEO keywords in a traditional manner. This is because the way people search differs between country and language. They may not use the same words and phrases (or even a literal translation of those words and phrases) to search for the same products and services. There may be a number of possible keywords: an SEO translator’s job is to use SEO tools to determine the relevant keywords which have an optimal balance of competition and search volume, while matching the users’ intent in the new market. This was one of the challenges which I faced when localising the Almatex website: the main keyword they were targeting in the Italian copy had 7 (!) possible translations. Using my SEO tool, I was able to identify which of the possible translations would be the best keyword to centre the copy around, while the other 6 keyword served as synonyms. This data-driven approach meant we weren’t simply guessing which terms would be more popular among searchers looking for towelling products. The result Almatex now has an English-language website which showcases its product range to prospective English-speaking clients AND is optimised for the search engines. What the client said Vittoria Zambaiti on Almatex’s design team said: We’re very happy that we worked with Fuschia! She kept to the deadlines and was polite and helpful, willing to work with the team. She is very professional and I recommend her to anyone who wants English copy tailored to their needs!
Website copyIn your organisation, do you find that your people are held back by a lack of self-awareness? Maybe individuals and teams don’t fully understand their own behaviour and response patterns. In the same way, perhaps they don’t understand each other. This is where RPG will help. We’ll lead your people through the Insights Discovery™ personality profiling tool. We use Insight Discovery™ as a key ingredient to individual and/or team coaching, in relation to internal and external situations. We conduct the sessions either virtually or face-to-face, for groups or for individuals – whichever is best for you.
Website copyA new era for a traditional product Picnic Wicker specialise in luxury hampers with quintessential British charm. Disappointed by the inferior quality of foreign imports, the Spurrs switched to hampers grown and crafted in Somerset. To support this new direction, they decided to revamp their website. I was recommended by web developer to their web designer to help with navigation, web content and to lead a search engine optimisation boost (SEO).
In a competitive market place, Vamos Trekking needed to identify its USP and positioning and then work out how to communicate this to her ideal customers, sociable expats curious about exploring Switzerland.
Vamos Trekking was set up by Marisa Galileo to share her love of hiking and connecting with other expats in her adopted home of Switzerland. Now that Marisa was coming to the end of her mountain guide training, she needed a website to act as a shop window for the tours that she offers.
Website copyA luxury holiday cottages owner commissioned a marketing agency I often work with to produce a ‘modern cottage’ feel website. I was commissioned to write the web content and Search Engine Optimisation aspects. Following my Chat – Research – Write process, I talked to the owner on the phone. I then joined the commercial photographer on her photoshoot to collect more details. The result is a website that truly reflects these havens of tranquility.
Website copyAscolta Ltd provides executive consultancy support for education and business sectors, helping to secure growth in times of significant change. With experience in both government-funding bodies and sizeable further education colleges, Ascolta offer expert support in many areas, from Apprenticeship Levy compliance and contractual requirements to Quality Assurance and Ofsted support. For this project, I was asked to review the existing Ascolta Ltd website and research Ascolta’s competitors, revise and rewrite several pages and create fresh content for others.
Website copyA new website for a luxury yacht vacation broker
Website copyAbout us [landing page] Title: ABOUT US Text: Excellence in adventure for all pilot-owners [23-word intro] Do you dream of gaining your licence? Want to maximise your flying and offload ownership hassles? Need support to be a safer pilot? Or seek ways to inject adventure into your flights? [27-word intro] Echelon Air can make all this possible. As an experienced trainer and valued Cirrus Partner, our end-to-end servicing works to your needs and schedule. We do all we can to leave you flight ready and equipped for your next adventure. Number graphics 250+ Pilot graduates 600+ tonnes Carbon offset since 2021 9+ Training courses 40+ Years of instructor experience ABOUT US Dedicated and passionate… [148 words] We are committed to bringing superior flight experiences to those who require the best. But this isn’t solely about luxury travel and the delight of personal aircraft ownership. It’s about fresh destinations, resetting the priority clock and putting you firmly in the pilot’s seat. It’s our mission to help every graduating pilot answer the question of what comes next. We deliver this with comprehensive owner services, flexible training programmes, the invitation to join our bespoke flying adventures or shared insight to create your own. We’re here to reset the status quo of the pilot-owner experience. No need to seek separate training, maintenance and sales providers. We have aligned services that we tailor just for you. With us you’ll always feel connected. Benefit from our years of expertise owning and operating aircraft around the world. It’s a network to be part of. Our Fleet Modern and well-equipped Striving to always deliver best in class, our training fleet of Cirrus Aircraft is the safest, most advanced piston aircraft in general aviation. And comfort is second-to-none too. They’re all here – the SR20, SR22, SR22T and Vision Jet – with integrated digital flight displays and Garmin avionics fitted as standard. Our Flight One Tech G6 SR2X Simulator is an important part of our comprehensive scenario-based training. Cirrus-approved, with a functioning CAPS handle and full failure modes, it’s the ideal route to avionics knowhow or efficient recurrency training. New for 2024 we’re adding an Aeropro Eurofox high-wing STOL aircraft. A joy to fly with responsive, coordinated controls, it handles the shortest and roughest airstrips. Reconnect with your flying roots in this one-of-a-kind tailwheel. Through our pilot partners we can also secure other high-performance piston and turbine aircraft for rental and training. Just tell us what you need. [text block] Responsible aviation Reduced environmental impact We recognise our responsibility to leave the world better than we found it and fully commit to: • Offset our complete emissions footprint by 300%, • Support social entrepreneurs in developing economies, • Use Sustainable Aviation Fuel where possible, • Donate ±10% of profits to UK charitable causes. [content below to be laid out like this…] The Benefits of Echelon Air Like our aircraft fleet, you’ll find us modern and equipped. Always safety compliant, we’re never saddled by convention. Helping you take control of how you do aviation. Built-in adventure Finding routes to amazing places we help make the world a smaller and more diverting place. Excellence made simple Welcome to your one-stop-shop for all general aviation and aircraft owner needs. Tailored delivery Like your favourite restaurant, we always work to your tastes, serving the best of what’s available. 21st-century training Enjoy safe landings both in theory and practice with our approved simulator and leading in-flight avionics. Flexible programmes Keeping things accessible and actionable, flight training takes note of your motivations and availability. Total management Be free to fly as we take insurance, hangarage and maintenance firmly off your ‘To Do’ list. Global mindset In air miles and connections, we’re a company of the world. Tap into our network whenever needed. Ideal location Our Biggin Hill base offers easy London access or a taking-off point to wherever you need to be.
