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UX and product copy

Crystallised | Creating a Cultural Shift

Laura Rothwell, the founder of arts and culture marketing agency, Crystallised, wanted to rebrand and reposition the company to reflect the work that she and her team were doing. Working with Mandy Barker and the team at Sail Creative and UX consultant, Helena Hill, we developed a tone of voice and website copy for the business, together with a manifesto, to which Laura added a layer of purpose – and kick-ass clout. “Katherine’s expertise became the embodiment of our organisation. That’s why we chose to work with her, because lots of people can write copy, but no-one does it like she does.” Laura Rothwell, Founder and Managing Director | Crystallised

Politics and society