From The Blog
Featured articles
26 Oct 2022
How to define your tone of voice in 4 simple steps (even if you don’t know where to start)
Take the pain out of pinning down your brand’s tone of voice by following Jenny Wing’s easy-to-follow guide
25 Oct 2022
Want to write a bad email? Start like this
Laura Sands explains why an apology is a terrible way to kick off your emails
ProCopywriters Blog
19 Oct 2022
The adjective that companies love to use when it comes to copy
Camilla Zajac explores the meaning of one of the words clients’ often use to describe the kind of copy they want
18 Oct 2022
CopyDeck: new tools for copywriters coming soon
Sign up for a notification when 400 sets of CopyDeck are made available to buy.
15 Oct 2022
10 tips for keeping corporate communications projects on track
Alison Harmer lists 10 ways to stop writing projects with multiple people involved from going awry
12 Oct 2022
Jo Watson takes a long, hard look at what she learned from delivering a talk as a newbie speaker at CopyCon 2019
12 Oct 2022
5 reasons why your website copy isn’t generating leads
Vera Nesvadbova has a good idea why your website’s putting off potential clients
11 Oct 2022
8 creative branding elements that are as important as your logo
How do you create a comprehensive, and unified, brand identity that actually works? Hannah Cook explains
05 Oct 2022
Messaging Mastery: how to write to trigger emotion
Tessa Parry-Wingfield and Vanessa Cuddeford talk about how using emotion, as well as facts, can help you get your message across effectively
28 Sep 2022
Jaime Cox looks at the many benefits of having natural light in your home workspace
27 Sep 2022
Use pillar pages and topic clusters to optimise your content for SEO
Thora Fitzpatrick explains what pillar pages and topic clusters are, and why they matter
21 Sep 2022
Packaging design: 7 smart ways packaging can boost your brand
When it comes to branding, packaging has to do an awful lot of heavy lifting. Megan Douglas examines the impact that those boxes, bottles and labels can have
15 Sep 2022
Why does seasonal content marketing matter?
Claire Hewson explains what seasonal content is, how it benefits your business and how to create it
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