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Business

← All articles

Articles

Everything, newest first.

The most confident copywriters in the survey have had the least training

Adrie van der Luijt on the unique challenges of writing for vulnerable audiences

Adrie van der Luijt7 Sep 20269 min read

These new government procurement rules might encourage copywriters to pitch for bigger contracts

The UK government wants to spend £7.4B a year with SMEs. Here's why copywriters should consider pitching for larger projects.

Leif Kendall19 Jun 20266 min read

Are You Infringing Copyright By Using An Unpaid Image?

Why you need to be super careful using images you find online...

Caroline Gibson12 May 20264 min read

What’s MTD And What Does It Mean For Freelance Copywriters?

Caroline Gibson explains the new tax rules and what they mean for your independent practice

Caroline Gibson30 Jan 20265 min read

What to say when someone asks for a discount

Jo Watson on how to approach price-conscious copywriting clients

Jo Watson2 Dec 20258 min read

Compliance: the secret to persuading clients to hire you

Clients don’t just want beautiful copy. They want results, with fewer complaints, less rework, higher conversion and lower risk.

Adrie van der Luijt6 Nov 20257 min read

The value of expertise and experience in a world of AI

Catherine Every on the value of hard-won experience in the AI-age

Catherine Every6 Oct 20252 min read

Copywriters, talk to your clients!

Clare Lynch of Bloom and Moon on the importance of discussing your strategy and tactics with clients when delivering copy

Clare Lynch19 Sep 20253 min read

Why are day rates rising in an age of AI?

Why are copywriter day rates rising when AI is consuming copywriting jobs? Adrie van der Luijt shares his hypothesis

Adrie van der Luijt1 Aug 20253 min read

A vision for ProCopywriters with a touch of Dutch directness

Adrie van der Luijt offers a few suggestions on how ProCopywriters can evolve

Adrie van der Luijt16 Jun 20257 min read

How to land a job in copywriting, with copywriting: my 8-point response

Robert Lowton on how to land your next copywriting gig

Robert Lowton12 Jun 20254 min read

Managing client expectations in an era of automated creativity

Adrie van der Luijt on how you can talk to clients about AI

Adrie van der Luijt15 May 20253 min read

Showing 12 of 242

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