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Articles

Everything, newest first.

With so much health information, why are we still so confused?

Sarah Clark on the overwhelming avalanche of health information, and how copywriters can help readers get clarity.

Sarah Clark18 Sep 20266 min read

Smart writers repurpose: squeezing more value out of everything you write

Sarah Townsend walks you through the content repurposing process – explaining how the seed of an idea became popular across all socials.

Sarah Townsend10 Jul 20263 min read

Are You Infringing Copyright By Using An Unpaid Image?

Why you need to be super careful using images you find online...

Caroline Gibson12 May 20264 min read

Know, like, and trust: how to do content marketing

Leesa Morris discusses the benefits of content marketing and how to use content to market your business effectively

Leesa Morris29 Aug 20254 min read

“Strategic” is not a self-awarded title

Adrie van der Luijt questions whether copywriters are being as strategic as they claim

Adrie van der Luijt19 Mar 20254 min read

When you don’t fit in… on LinkedIn

Jo Watson on the challenges of networking on LinkedIn

Jo Watson21 Oct 20242 min read

Finding content and SEO ideas with keyword research

Nikki Pilkington on how to use keyword research to inspire content ideas

Nikki Pilkington31 May 20245 min read

SEO Content– why keyPHRASES are more important than keyWORDS

Make your content more effective by focusing on keyphrases – and use AI to help you.

Nikki Pilkington22 Feb 20247 min read

Use pillar pages and topic clusters to optimise your content for SEO

How can pillar pages and topic clusters improve your website's search engine performance?

Thora Fitzpatrick17 Aug 20233 min read

Boost your SEO performance using the 4 types of keyword search intent

Understand search intent to better optimise your content to match users' needs

Nikki Pilkington24 Jul 20234 min read

Does your content have multiple personalities?

Is your tone of voice like Jekyll and Hyde?

Helen Gent11 Jul 20233 min read

Give away your clever to win business

If you want your content marketing to pay off in meaningful ways, it must share value, with no expectation of reciprocity.

Tiffany Markman27 Jun 20233 min read

Showing 12 of 87

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