26 Jul 2021
Landing page for BMI The Priory Hospital (Circle Group)
Breast cancer is the most common cancer in women in the UK with around one in seven women developing this type of cancer at some stage in their life. Early diagnosis provides a good chance of effective treatment, with a mammogram (X-ray of the breast) one of the best early detection methods for older women. […]
24 Jul 2021
Website for new arts and heritage app
Galeri needed a website to support the launch of their innovative new app. The brief was to create a tone of voice for the brand and use that to create a website that was stylish and succinct. The copy needed to give a flavour of the app, which was still in development, so there was […]
22 Jul 2021
As a start-up, e-oligy faced the problem of not having any customer testimonials or case studies, in a sector which relies on recommendations and reviews. To get around this problem, I wrote a site which stressed their expertise and explained the different technologies available. The site encourages people to get in touch by promising to […]
22 Jul 2021
IIZUKA sells case management software to a wide range of customers, from small charities to national government departments. They needed a website that appealed to all of these customers. It needed to impress large organisations while not frightening off small one or two user charities. The tone of voice is that of a friendly expert. […]
05 Jul 2021
JVB Connect – workshop and website content
Sample copy from the website Home Page: H2 How do I create a wildly successful online course? P1 Start with a brilliant idea. But you’ve got that. You spotted a gap in the market for a course lots of people want and need PLUS you know how to fill it. You’re full of excitement about […]
04 Jul 2021
Voice-over script for klarify Home Allergy Test
The klarify Home Allergy Test kit comes with a comprehensive step-by-step instruction guide, but we recognised the need for a supplemental how-to video. Collaborating closely with their in-house Content Manager, I crafted a reassuring and straightforward step-by-step video script that demonstrates how to effortlessly collect a small blood sample from your fingertip. This ensures users […]
02 Jul 2021
Mental Health First Aid Kit for UK based Freelancers and Self-Employed
Introduction to the Mental Health First Aid Kit A strong mind is one of the foundations of wellness! But working for yourself isn’t easy and can exacerbate any prior mental health problems. It can also create new ones! It’s important to be mindful of your mental health and wellbeing and the purpose of this mental […]
28 Jun 2021
I’ve Spent £4,000 on Online Courses and I Still Feel Like a Fraud
I type my bank details in and wait for the confirmation email. As the initial wave of excitement hits, I start thinking about how different my life is going to be thanks to this purchase. I’ve just bought another online course and have spent almost £4,000 on this type of learning in the last three […]
28 Jun 2021
VICE: I Tried to ‘Manifest’ Money – Here’s How It Went
Manifestation – the art of achieving your dreams simply by willing them into existence – has risen in popularity in recent years. It’s been praised by Oprah Winfrey, Will Smith and Jim Carrey, who all credit the movement for contributing towards their success. Like every other cash-strapped millennial, the idea that I can merely imagine […]
28 Jun 2021
VICE: I Spent £200 On Stocks, to See If I Could Turn It Into £2,000
Read the article in full here.
25 Jun 2021
Brand voice and web copy for UNL Studios
UNL is a brand new garden design studio based in Bristol. The owner had seen the copy on my website and felt that a bit of similar irreverence would be right for the vision he had. I worked with his web designer to create a quirky, super-confident site brimming with personality. There’s garden design, then […]
23 Jun 2021
Interview articles for the Telegraph on Sunday
Each week I wrote articles promoting Saga’s expert Holiday Hunters for the Telegraph on Sunday. I interviewed all of Saga’s experts and came up with a hook for each article, before presenting the work as a finished piece. Often when interviewing people you don’t get the ‘sound bites’ you need, but by chatting to the […]
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