31 Mar 2020
Celebrating 50 years of the Virgin brand
I am the author of Virgin By Design, a premium ‘coffee-table’ book celebrating 50 years of the Virgin brand. Collaborating closely with the Virgin Group brand team and the book’s publisher Thames & Hudson, […]
18 Feb 2020
Blog writing for fintech startup Xace
Example of a couple of the blog posts I have written for Xace: https://www.xace.io/accounts/what-is-savings-account https://www.xace.io/payments/the-history-of-bitcoin-everything-you-need-to-know
08 Feb 2020
BLUE MEXICO | The first book in underwater photographer Fabrice Guérin’s myNature series
Sample French to English adaptation Text by Jacques Perrin Avant que Nature ne meure, avant qu’elle ne soit qu’un souvenir, avant qu’elle ne nous apparaisse qu’en songe, avant que de […]
05 Feb 2020
Writing for a website demands a special kind of empathy. I’m tuning in to the unique story that my client wants to tell – the story of their business and […]
05 Feb 2020
Does anyone still create fact sheets? Whether PDFs or landing pages, they’re a great place to give people exactly what they need. That means fixing a content structure that’s clear, […]
05 Feb 2020
I cut my teeth writing case studies. They’re always best when the impact is clear and specific. So I interview clients to find out more: What was going on for […]
05 Feb 2020
Marketing content should be useful enough to hold on to, not beautiful but disposable. Working with Hay Group, and now Korn Ferry, I write content that helps leaders learn about […]
05 Feb 2020
Korn Ferry wanted to share its latest findings with its network of emotional intelligence practitioners. I reviewed over twenty research papers, identified the major themes, spotted the key messages and […]
05 Feb 2020
Sova Assessment wanted to align their Technical Summary with their new brand. So I gave the content a good edit, refreshed the tone of voice, drew out key messages, fact-checked […]
29 Jan 2020
Sanderson/Richer Sounds – case study
It’s not always what you’re doing that sells product – it’s who you’re doing it for. This is certainly true of all the clients I’ve worked with in the B2B […]
29 Jan 2020
WeOwn – tone of voice guidelines
The fintech industry is changing; consumer-friendly start-ups like Starling, Monzo and Revolut have rapidly grown into major market players, and their success is partly down to having a really great […]
27 Jan 2020
Play that makes sense Child’s play with a difference Sensory soft play stimulates a child’s senses and naturally helps them become more self-aware, and develop a better sense of the […]
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