05 Feb 2020
Writing for a website demands a special kind of empathy. I’m tuning in to the unique story that my client wants to tell – the story of their business and the difference they make. And I’m in the shoes of the reader, anticipating what they want to know. What a privilege.
05 Feb 2020
Does anyone still create fact sheets? Whether PDFs or landing pages, they’re a great place to give people exactly what they need. That means fixing a content structure that’s clear, accessible and consistent. And then writing the words that breath life into each product.
05 Feb 2020
I cut my teeth writing case studies. They’re always best when the impact is clear and specific. So I interview clients to find out more: What was going on for them? What did they need? How did we help? What difference did it make? What’s changed for them since?
05 Feb 2020
Marketing content should be useful enough to hold on to, not beautiful but disposable. Working with Hay Group, and now Korn Ferry, I write content that helps leaders learn about themselves first and the offering second.
05 Feb 2020
Korn Ferry wanted to share its latest findings with its network of emotional intelligence practitioners. I reviewed over twenty research papers, identified the major themes, spotted the key messages and hot stats, and wrote a suite of five papers.
05 Feb 2020
Sova Assessment wanted to align their Technical Summary with their new brand. So I gave the content a good edit, refreshed the tone of voice, drew out key messages, fact-checked the stats and references, and made visual suggestions for quotes and tables.
29 Jan 2020
Sanderson/Richer Sounds – case study
It’s not always what you’re doing that sells product – it’s who you’re doing it for. This is certainly true of all the clients I’ve worked with in the B2B sector, which makes good case studies worth their weight in gold. Getting a customer to talk can be challenging, so when you get an opportunity […]
29 Jan 2020
WeOwn – tone of voice guidelines
The fintech industry is changing; consumer-friendly start-ups like Starling, Monzo and Revolut have rapidly grown into major market players, and their success is partly down to having a really great tone of voice. Alternative business finance platform, WeOwn (known at that point in time as Own), wanted to create a brand tone from scratch that […]
27 Jan 2020
Play that makes sense Child’s play with a difference Sensory soft play stimulates a child’s senses and naturally helps them become more self-aware, and develop a better sense of the space around them. Sensory play supports a child’s cognitive growth, thought process, understanding and reasoning. We’ve just opened the doors to our new sensory […]
27 Jan 2020
Cortex Capital offers a rare blend of psychology and neuroscience with business and law. We help people understand how they can apply the inner workings of psychology and neuroscience to their teams, untangle the research behind it, and put their new-found knowledge into practice. We run ‘11 out of 10’* training seminars, events and […]
27 Jan 2020
Club Kit You’ve joined #TeamHeathside. Wise move. As a fully paid up member of London Heathside, you’ll already have your club vest (or you’ll get your hands on it very soon). Now’s the time to kit yourself out in club colours for training and competition day too. Take your pick from our club kit below, […]
27 Jan 2020
Content writing for GatherContent
GatherContent was acquired by Bynder in 2022, but it was a popular Content Operations platform used by marketers and creatives across a diverse range of industries. During my 2+ years of delivering work for GatherContent, I penned articles, landing pages, a range of long-form content, and their weekly insight newsletter — sent on behalf of […]
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