11 Jun 2020
In March 2017 I helped TouchNote (the world’s most popular postcard-sending app) roll out their new branding across all assets and customer touchpoints. The rebrand concept was done by Big Fish, so I had access to a completely fresh set of branding guidelines, ready and waiting to use. Under the direction of TouchNote’s in-house Content […]
11 Jun 2020
Eastpak | Product launch campaign
Marketing emails I have the privilege of regularly writing customer-facing newsletters for designer bag brand, Eastpak, via global digital marketing agency, Croud. The content is a great mix of new collection launches and seasonal product features, offset with some (quite frankly) stunning product shots. Here’s an example of a typical email… Campaign work Working alongside global […]
05 May 2020
The University of Hull – Website Redesign
Together with the University’s user experience and marketing teams, I revamped reorganised masses of content on the university’s website to make it easily navigable and better at converting browsers into prospective students. Toward the end of this long project, the university’s marketing team won an award for outstanding communication. Site: hull.ac.uk Example below taken from: […]
05 May 2020
Leanfra – Executive Linkedin Profiles
These profiles were targeted at attracting high-level B2B interest in the tech sector and they gained the attention of many Fortune 500 executives including one leading household-name CEO. Example link: linkedin.com/in/adiriakya About (Adir Lakya – Example) Nothing motivates me more than knowing that people are truly benefitting from the concepts I come up with. Leanfra […]
17 Apr 2020
Virtually Web | Online Simplified
First things first. When you contact us we solemnly promise not to blind you with three things – smoke, mirrors, and bullshit. Otherwise known as ‘technical jargon’ and ‘marketing speak’. We’re here to make your life easy, not to make ourselves feel clever. We also like to work happy. We know that the more open […]
17 Apr 2020
Picto | Wayfinding helps people to find their way from place to place
Picto Signs is a design-led wayfinding and signage company, working across six sectors in the UK – education, healthcare, culture, living spaces, workplace, and community and sports facilities. We develop each wayfinding scheme from the initial briefing stage, through to its manufacture, installation and final onsite checks. Our work helps people to understand and navigate […]
17 Apr 2020
Marlin Hawk | Search far beyond the obvious
We’re renowned for making the most innovative, positively disruptive and cross-industry hires in the market. For over 15 years, the specialist team at Marlin Hawk has helped organisations around the world to secure their new generation of leaders. Holding true to our pioneering spirit, and with an unrivalled research and intelligence function, we offer a […]
17 Apr 2020
Crystallised | Creating a Cultural Shift
“Culture is for everyone – no exceptions, no exclusions. We demand that everyone has the same chance to be a part of culture, however they define it. We demand that culture as a career is just as possible as culture for pleasure. We believe that every person has the right to see themselves reflected in […]
17 Apr 2020
First-class fleet and capability Shepherd Offshore operates one of the largest permanent waterside heavy capacities in the UK, supported by a diverse range of plant, mobile and crawler cranes that are available at any time. We pride ourselves on our versatility, whether you need a one-off crane hire, abnormal load transfer, full project management or […]
31 Mar 2020
Celebrating 50 years of the Virgin brand
I am the author of Virgin By Design, a premium ‘coffee-table’ book celebrating 50 years of the Virgin brand. Collaborating closely with the Virgin Group brand team and the book’s publisher Thames & Hudson, I helped develop a content strategy to appeal to brand designers, creative marketeers and ambitious entrepreneurs. “Nick helped us shape a cohesive narrative from multiple voices. He […]
18 Feb 2020
Blog writing for fintech startup Xace
Example of a couple of the blog posts I have written for Xace: https://www.xace.io/accounts/what-is-savings-account https://www.xace.io/payments/the-history-of-bitcoin-everything-you-need-to-know
08 Feb 2020
BLUE MEXICO | The first book in underwater photographer Fabrice Guérin’s myNature series
Sample French to English adaptation Text by Jacques Perrin Avant que Nature ne meure, avant qu’elle ne soit qu’un souvenir, avant qu’elle ne nous apparaisse qu’en songe, avant que de rares spécimens de la diversité ne soient conservés dans des sites reconstitués, avant que la faune et la flore sauvages ne s’illustrent plus que dans […]
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events