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Annual review 2018-2019 for the Nursing and Midwifery Council

The Nursing and Midwifery Council is the independent regulator for nurses and midwives in the UK.

Healthcare and pharmaceuticals

About the project

The NMC wanted a copywriter and editor who could write some parts of its Annual Review, but also edit and proofread it. They'd seen a previous report I'd written for Girlguiding and liked the style I'd used. The client provided previous years' reports to give me an idea of what went before and to ensure style remained consistent. It took several months to get the drafts perfect, working closely with the design team on infographics and with the client to incorporate important amendments and comments. We hit the deadline for both the Annual Review and an additional Fitness to Practise Report.

More from Alison

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Article

News article for Solved magazine for Ageas

Ageas is one of the UK's largest car insurers. I've worked for the internal communications and broker teams since 2016, so when they asked me to write this news piece for online magazine Solved, they received it the same day. Knowing your client often makes a job go faster, because you know their style and tone of voice before you start.

Business, finance and law
Website copy

Website for Meridian Risk Solutions Ltd

Design agency Pad Creative introduced me to Meridian RSL in January 2019. Meridian is a genuinely independent, specialist insurance broker. They wanted a new website that would stand out – in design and editorial – by showing that the client was at the heart of their business. With plenty of conversation that nailed down the client's uniqueness, all three partners in the project - the copywriter, designer and client – were in sync over working ethos, values and the drive for perfection. It resulted in a website with a tone of voice that suited and engaged their audience and stood out for its creativity.

Business, finance and law

Girls’ Attitudes Survey 2018 for Girlguiding

Girlguiding is the leading charity for girls and young women in the UK. Having worked with the charity as a writer, editor and proofreader since 2017, the client asked me to come up with a fresh approach to its Girls' Attitudes Survey as it marked its 10th year. Taking the statistics they provided, I came up with chapters that reflected key findings and wrote short 'then' copy and longer 'now' copy to emphasise the differences. The client was delighted with the final product.

Charities
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