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Tagged

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← All articles

Articles

Everything, newest first.

What’s all the fuss about the Oxford comma?

Mary Whitehouse on how the Oxford comma helps to clarify our thoughts and intentions

Mary Whitehouse26 Jun 20253 min read

Watch: Ask the Copywriter with Ettie Bailey-King

Watch our recent Ask the Copywriter interview with Ettie Bailey-King. Ettie is an inclusive and accessible copywriter and trainer.

ProCopywriters team18 Jul 20241 min read

What’s the difference between ‘solutions’ and ‘requirements’?

Alice Hollis on why the word 'solution' means absolutely nothing because it can mean anything.

Alice Hollis19 Jun 20243 min read

Simple writing is better writing

Ettie Bailey-King explains how to write in a way that's more inclusive and what the benefits of this are

Ettie Bailey-king20 Jun 20237 min read

Why we need poets in business

Emily Penny wonders if the power of poetry be used for branding

Emily Penny8 Sep 20223 min read

Is it OK to start a sentence with ‘and’?

Not everything you learned about writing when you were at school is right says Rob Davies

ProCopywriters team9 Aug 20224 min read

Misheard lyrics and malapropisms

Hannah Rooke on the many ways we mix up words, and how to fix it when we do

ProCopywriters team10 May 20224 min read

Tighten up – overused or misused words and phrases

Hannah Rooke's tips for cutting out words that don't add anything to your copy

ProCopywriters team13 Apr 20223 min read

The surprising history of common words and phrases

Leigh James delves into the origins of everyday expressions

Leigh James16 Nov 20215 min read

How to steer clients away from hyperbole and boost their customer engagement

Catherine Jones spells out why exaggeration, puffery and empty business jargon make for truly terrible copy

Catherine Jones12 Oct 20215 min read

Why the word ‘stakeholder’ must die

Tessa Parry-Wingfield lets rip about the latest addition to her Dictionary of Banned Words

Tessa Parry-Wingfield29 Sep 20212 min read

First or third person what works best for business?

What's the best point of view to write your copy from? Anna Metcalfe knows what she prefers

Anna Metcalfe8 Jun 20213 min read

Showing 12 of 38

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