From The Blog
Featured articles
02 Feb 2023
A selection of definitions of brand-related marketing speak courtesy of Felicity Wild
01 Feb 2023
Helen Jackson’s tips for spotting difficult clients, and what to do if you’re working with them
ProCopywriters Blog
31 Jan 2023
Beginner’s guide to SEO content: topic clusters
Alice Rowan explains what topic clusters are, and what they mean in terms of SEO
25 Jan 2023
What’s content, and what’s copy?
Are content and copy the same thing? Or are they totally different? Bonnie Harrington clears up the confusion
24 Jan 2023
Disability in advertising: the 6 most disruptive ads
Celestine Fraser takes a look at 6 adverts that bin the tired tropes and portray disabled people realistically.
18 Jan 2023
First rule of freelancing – don’t be a pain in the arse
Jonathan Wilcock on the benefits of a freelancer who’s easy for clients to work with
17 Jan 2023
Reel ‘em in: why you need catchy headlines
Tessa Parry-Wingfield’s tips for writing brilliant headlines
11 Jan 2023
How wild swimming transformed my business
Estelle Hakner explains how her weekly swims in icy-cold water have helped her personally and professionally
10 Jan 2023
The problems getting your tone of voice right can’t fix
Please don’t think that having a great tone of voice is a magic cure for all your branding issues says Felicity Wild
14 Dec 2022
The Little Book of Confusables a review
Ruth Sedar’s a big fan of the latest book by fellow copywriter (and ProCopywriters member) Sarah Townsend. Here’s why.
13 Dec 2022
What not to do when you’re hiring a copywriter
Thora Fitzpatrick runs through the main blunders to avoid when you’re looking to hire a copywriter
06 Dec 2022
How to create key messages for effective content marketing
Everything you need to know about key messages from Tessa Parry-Wingfield
30 Nov 2022
5 things you need to know before starting a newsletter
Sally Fox’s rundown of all the email newsletter basics
29 Nov 2022
Is AI coming for our copywriting jobs?
Hayley Maguire ponders whether AI means the end of copywriting as we know it
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