From The Blog
Featured articles
05 Oct 2022
Messaging Mastery: how to write to trigger emotion
Tessa Parry-Wingfield and Vanessa Cuddeford talk about how using emotion, as well as facts, can help you get your message across effectively
ProCopywriters Blog
28 Sep 2022
Jaime Cox looks at the many benefits of having natural light in your home workspace
27 Sep 2022
Use pillar pages and topic clusters to optimise your content for SEO
Thora Fitzpatrick explains what pillar pages and topic clusters are, and why they matter
21 Sep 2022
Packaging design: 7 smart ways packaging can boost your brand
When it comes to branding, packaging has to do an awful lot of heavy lifting. Megan Douglas examines the impact that those boxes, bottles and labels can have
15 Sep 2022
Why does seasonal content marketing matter?
Claire Hewson explains what seasonal content is, how it benefits your business and how to create it
08 Sep 2022
Emily Penny wonders if the power of poetry be used for branding
06 Sep 2022
5 reasons why error-free work is vital
Alison Harmer outlines some of the ways that mistake-ridden content can damage your business
31 Aug 2022
How strong brand names tell stories
Emily Penny explains what makes a great brand name and shares tips on how to choose one
30 Aug 2022
Jaime Cox’s tips for how to create high-quality blog posts that get results
24 Aug 2022
Making your website work – a book that delivers on its extravagant promise
Why Sarah Bartlett thinks Making Your Website Work by Gill Andrews is worth reading
23 Aug 2022
Why it’s OK to say ‘thanks, but no thanks’
Saying no to freelance work isn’t easy, but Geraldine Jones has found that it’s sometimes best for all involved
17 Aug 2022
The subtle power of clever packaging copy (plus lots of brand voice examples)
Megan Rose celebrates 17 great examples of the kind of everyday copy that usually gets ignored
16 Aug 2022
Claire Millins’ questions to help you come up with effective marketing messages
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