09 Jan 2013
Should we ask clients to value our work based on the measurable ROI for their business?
11 Dec 2012
How much research do you do before you start writing?
07 Nov 2012
For the first time in about a month, I’ve regained my enthusiasm for writing. But how do you cope when you lose your zing “” and you haven’t even noticed?
09 Oct 2012
Do you write what the job requires – or what the client prefers?
27 Jul 2012
Why pay a copywriter and do the writing yourself? You won’t get the results you need.
12 Jun 2012
After working for years on a desk resembling a crack addict’s, Ben Locker comes clean “” and is startled by the difference.
25 May 2012
How a brave copywriter challenged a client who always wanted everything urgently.
25 May 2012
If you want really rubbish content, you’ve got to do it right. Here’s our five-step guide for clients.
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