Copywriting life
30 Sep 2016
Content design and the GOV.UK beta – part 2
Why did the UK government need a crack team of content designers to cure their web woes?
23 Sep 2016
A (brief) history of content design in the UK Government
Sarah Richards, former head of the UK’s digital content team, explains how content people became known as ‘content designers’.
20 Sep 2016
Ghostwriting: mutual benefits for clients and writers
Becky Matthews discusses the benefits of ghostwriting – both for copywriters and clients.
03 Aug 2016
How can copywriters work through a recession?
If a recession is around the corner, how you can you prepare to survive the downturn?
22 Jun 2016
How I got 600% ROI within weeks of joining PCN
How does PCN membership benefit copywriters? Anna Gunning shares her experiences of finding clients and getting support from PCN.
02 Jun 2016
Writing for work: why don’t students know that copywriting is a viable career?
Peter Rylands questions why copywriting is unrepresented at university job fairs, and why so many graduates are unaware that copywriting is a viable career.
13 May 2016
5 ways to keep bland fluff words out of your copy
Anna Gunning shares some brilliant strategies for dealing with clients who want more empty words and hype in the copy you’ve written…
06 May 2016
10 copywriting apps and tools – as voted by 2 top copywriters
Listen to this episode of the Hot Copy Podcast to hear about 10 apps and tools that can help copywriters do their job.
29 Feb 2016
The life-changing magic of content planning
Anna McLoughlin invites you to copy and adapt the content calendar that she finds indispensable.
25 Feb 2016
Six things copywriters can learn from speechwriters
Brian Jenner sums up some of the things he’s learnt during 20 years as a speechwriter.
01 Feb 2016
On the front line against the jargonauts
Ryan Wallman on the war against corporate jargon.
27 Jan 2016
The midweight’s mid-life crisis: on giving advice
Once you’ve spent a few years working as a copywriter, newer writers will probably start coming to you for advice. What’s the best way to respond?
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