23 Jan 2022
Here’s the link to my little brand voice toolkit if you would like to buy a copy: my little brand voice toolkit
22 Jan 2022
An overhaul of the Dettol website during the peak of COVID-19. In writing the copy, I was careful to strike a balance between the brand’s TOV principles and the need to wring the most SEO value from the site. While not all my suggestions made it on to the final site, a good deal of […]
22 Jan 2022
https://www.o2.co.uk/inspiration/freestyle-hub An award-winning collaboration between rapper Aitch, O2, Apple and the photographer Jake Millers. I created several SEO-optimised pieces to promote the collaboration and help the O2 site rank for the new iPhone.
18 Jan 2022
Email marketing for The Charity for Civil Servants
Sample 1: Grief is different for everyone. If you’ve experienced loss, it’s important to give yourself time to heal mentally and physically. You may be experiencing a range of emotions and noticing a negative impact on your body. For example, grief can affect your sleep, appetite and behaviour towards others. It’s important to acknowledge and […]
17 Jan 2022
Rescuing our deskless workforce from digital poverty By Kit Kyte published November 22, 2021 The plight of poverty has been addressed for decades – from Geldoff to Rashford, just in living memory. But in a digital age, we’re seeing poverty of a different kind manifest itself. That of the deskless workforce, who have been underserved and neglected by […]
17 Jan 2022
Trulioo – Champions of Trust report
Champions of Trust: A new generation of leadership How proactive compliance, risk and security professionals are improving trust and safety in a digital-first world Digital identity has emerged as a key strategic imperative for businesses. In our latest research, we found that a majority of professionals are taking on a deeper responsibility to use digital […]
17 Jan 2022
Legacy technology turning leaders to laggards Callum Rimmer 11 November 2021• 5 min read SHARE The legacy model is incompatible with the fast-paced, on-demand modern world, argues Callum Rimmer, co-founder and CEO, By Bits The last few years have been marked by moments of major socioeconomic choices with a seemingly black or white outcome. From […]
17 Jan 2022
The motor insurance industry is heading towards usage-based pricing models being the popular choice among both insurers and customers according to new research, with 91% of insurers forecasting it as a positive change for the future of insurance. In this new 2021 report from By Bits 84% of insurers believe this shift represents an opportunity for their organisations. Is […]
17 Jan 2022
Moving from democratized data analytics to ‘everyday’ AI Florian Douetteau, co-founder and CEO, Dataiku The data democratization movement was underway long before the pandemic. Large enterprises were realizing the value in putting AI in the hands of many, not the elite few. That is, enabling all people – regardless of their background, profile, or role […]
17 Jan 2022
GBS have only appeared over the last decade, as companies have embraced digital transformation. As they have sought to revolutionise legacy systems and processes, they have turned to GBS to help standardise operations, with the ultimate aim of creating a single organisation using technology to drive end-to-end processes focused on delivering the best for the […]
17 Jan 2022
Innovating to meet the needs of the retail deskless worker Arron Lock, Retail Industry Lead, Global Industries Group, VMware EMEA How, and more specifically, where we work, is once again the subject of national scrutiny. The new Omicron variant of Covid has increased calls for working remotely as a precautionary measure but when it comes to […]
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