BrochureSales Brochure for Focus Awards Ltd, an Ofqual-Regulated Awarding Body
Focus Awards is an innovative Awarding Organisation, whose CEO always tries to 'push the envelope' within the sector. He came up with the idea of a Price Plan for training providers and centres that would 'smooth out' their cashflow by creating monthly payment plans. My task was to make the plans attractive to clients and get across the advantages of budgeting. I've shown the original first draft text. Several changes were accommodated through the development cycle, the most significant of which was to remove the fear of competitor fallout and a potential resultant 'feud'. While it substantially weakened the purpose of the document, the Client was insistent and accepted the explained reduced impact of the copy as a palatable trade-off.
Stephen ThompsonStephen Thompson Copywriting | More Leads, More Sales, More Profit. Faster! | Expert B2B Copywriter | Professional Business Consultant |
