Focus Awards is an innovative Awarding Organisation, whose CEO always tries to 'push the envelope' within the sector.
He came up with the idea of a Price Plan for training providers and centres that would 'smooth out' their cashflow by creating monthly payment plans. My task was to make the plans attractive to clients and get across the advantages of budgeting.
I've shown the original first draft text. Several changes were accommodated through the development cycle, the most significant of which was to remove the fear of competitor fallout and a potential resultant 'feud'. While it substantially weakened the purpose of the document, the Client was insistent and accepted the explained reduced impact of the copy as a palatable trade-off.
Business, finance and law
Stephen ThompsonStephen Thompson Copywriting | More Leads, More Sales, More Profit. Faster! | Expert B2B Copywriter | Professional Business Consultant |
Baringa is a global management consultancy operating across energy, financial services, consumer products and government. It wanted to extend the value of its expert roundtables by turning complex discussions into compelling articles for a wider industry audience. Gunning Marketing developed clear, engaging thought-leadership content on decarbonisation, AI and the energy transition, helping Baringa communicate its expertise and strengthen its industry profile.
Business, finance and law
Anna GunningTechnical content writing & copywriting for scale-ups and enterprises
Design agency Pad Creative introduced me to Meridian RSL in January 2019. Meridian is a genuinely independent, specialist insurance broker. They wanted a new website that would stand out – in design and editorial – by showing that the client was at the heart of their business. With plenty of conversation that nailed down the client's uniqueness, all three partners in the project - the copywriter, designer and client – were in sync over working ethos, values and the drive for perfection. It resulted in a website with a tone of voice that suited and engaged their audience and stood out for its creativity.
I launched ByBits - a usage-based insurance engine - in the UK, in Q1 2020. Key to this was developing a whitepaper which was used to drive news and views as a location to point media and prospects to.
The report is attached but, you can see all the UK coverage this (and other) reports have generated through my PR work here - https://www.bybits.co.uk/press/
Our focus is you
As Northamptonshire accountants, our clients cherish our relationship, not just because of our range of services. They also appreciate the way we work. They see us, not so much as accountants to meet with once a year to ‘go over’ the accounts. For our clients, they value the feeling of friendship.
Like any good friends, of course, we won’t just say ‘well done’ when everything is rosy. We’ll also be at your side with friendly, knowledgeable advice when things are not going so well.
Business, finance and law
Stephen ChurchCopywriter Pro — SEO and GEO copy that helps SMEs grow
I was asked to write the copy for a launch prospectus for The Manual - a new Enterprise Investment Scheme (EIS) investment opportunity in the entertainment sector. The copy came out of a number of meetings with the directors and business consultant. The aim of the prospectus was to both interest and excite potential investors with the concept while assuring them of a sound financial investment.
Rosling King is a leading firm of lawyers in the City of London. Their advice is high-level, for major clients in finance, real estate and construction, but their approach is refreshingly down-to-earth. My job in Browns’ rebranding of the practice was to express this unusually warm, easygoing nature and its part in the development of uncommonly effective solutions.
rkllp.com
Design: Browns
Nordic countries - and their neighbours in the Baltics - have become a powerhouse of innovation in financial technology. A partnership between Fintech Mundi, a global fintech accelerator based in Norway, and Magna Carta, a UK-based fintech communications specialist, set out to discover what made the Nordics so dynamic, what could be learned from the region and what could be done to tap into the still unrealised potential of the region. The result was this report: based on desk research, extensive interviews with spokespeople across the region, we built up a cohesive story packed with information that Fintech Mundi could use to create a splash at its forthcoming industry conference.
My accountant, Gill, is the best accountant ever. And she and her business partner (and husband) Nick needed a site that shows off just how good they are at supporting people who are in business – but for whom numbers hold a wealth of terror.
Creating a tone-of-voice and all written content, including case studies and video interviews, for a campaign website. Also wrote FAQs, financial and technical text for app/tool.
Prudential plc is one of the UK’s leading providers of pensions, annuities, investments and insurance.
They asked to help develop a series of follow-up emails to be sent to people considering buying an annuity from Prudential. The content would reinforce the points explained by Prudential’s staff over the phone, giving customers content they could read at their leisure and keep for later reference.
Annuities can be hard to understand, particularly when people are new to them. We used an informal tone and everyday language to explain the concepts as clearly as possible while also communicating honesty and transparency.
Business, finance and law
Tom AlbrightonWriter and editor specialising in B2B and academic
Stream is an IT recruitment consultancy which recruits staff for businesses across the UK and Europe.
I was asked to develop a structure and write copy for Stream's new website. I worked with senior directors to understand the business, establish a tone of voice and draft accessible content to appeal to Stream's key audiences - employers and job seekers.
An example of an effective and well put together franchise recruitment website which acts as both lead-gen and franchise prospectus, in this case for a colourful and fun brand, Udderlicious.
I provide regular support regarding content. This includes finding content collaboration opportunities and gathering input from subjects in the industry for particular blogs.
Business, finance and law
Fi ShailesWriteful | B2B content and social | Writing for SaaS, finservices, fintech + more ✨
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