Webury Ltd is an online retailer of premium outdoor clothing and footwear brands. They needed some fresh and engaging product descriptions for their website to enthuse and connect with their customers. As a small family-run business, it was really important for customers to be able to identify with the the company when browsing the website.
The client identified some key products from their range and I wrote new copy for the product descriptions to engage customers and help them find and choose the right product for their needs.
This is a new luxury handbag brand which approached me to assist them with their launch into the UK market. The brief included re-positioning the brand and all creative content to speak to a UK audience while identifying and establishing brand Tone of Voice and brand story. I also assisted in rewriting all the website copy, standard marketing communications and product descriptions.
The brand now has a library of straplines, hashtages, creative content and turns of phrase to repurpose across all marketing and social media, plus a distinctive tone of voice and brand personality.
Fashion
melissa wheelerSenior freelance copywriter. Tone of voice, content strategy, UX writing and SEO
Cohesive copy across H. Samuel’s product descriptions, blog and social media channels to increase engagement and maximise sales. Persuasive, unique, and engaging product descriptions utilising a distinct tone of voice, and a conversational social media and blogging persona, are essential to reinforce branding and drive consumer interaction.
Lifestyle
Melissa D'AnzieriStoryteller for Bands and Brands - Copywriter, Screenwriter, Director
Alluring and socially desirable content was required to describe this luxury clothing collection to increase sales.
The copy describes the features of these high-quality garments. It also encapsulates the benefits of alpaca fibre and its ethical and sustainable production by Peruvian artisans.
This company has seen bumper sales through its website.
Fashion
Helen KennardH Kennard I Freelance Marketing Copywriter I Compelling Copy that Captivates & Converts
If you want to be a successful Etsy seller you need to know who your target market is, create a killer brand identity, nail your pricing and be able to write an SEO-friendly product description so potential customers can find you.
My 'Mini Etsy Sellers Toolkit' will help you achieve this without the faff of expensive courses.
I specialise in writing original search engine optimised product descriptions to increase your conversion rates and maximise sales.
Detailed yet concise, I don’t waste a word and am a very visual writer. Through engaging product descriptions your audience will get a real feel for the character of your products and essence of your brand, so they feel confident making informed buying choices.
Engineering and manufacturing
Melissa D'AnzieriStoryteller for Bands and Brands - Copywriter, Screenwriter, Director
