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Family and childcare copywriting

Copywriting for family and childcare clients by ProCopywriters members: websites, email, reports and more. Every piece links to the writer who wrote it.

6 pieces from 6 writers

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Square Pegs book

Book to inspire educators to do the right things by their 'square pegs' – the children that do not thrive in the current education system

Family and childcare

Advert in FirstCar Magazine for ingenie

We ran a competition aimed at people who just passed or failed their driving test. It featured on the very first double page of a magazine everyone gets given after taking a driving test. This ad is one of my favourite things I've ever written. Although my first congratulatory phrase got vetoed for potentially encouraging over-excited driving, "You're electric stardust, baby" is a real winner and I love it.

Family and childcare

Sydney Opera House Brand Identity

When you think of Sydney, you can’t help but think of the Sydney Opera House. Its distinctive sails have had no trouble attracting people from all over the world. But there was a problem. Even though plenty of people were visiting, they weren’t actually going inside. Most were happy to take a selfie on the steps and move on. Even though the building is seen as an Aussie icon, there was a perception that it wasn’t for everyone. To draw people into the building, the new identity needed to let people know that even though it looks great from outside, the real magic happens inside. And everyone is welcome. With the new creative idea ‘shifting perspectives’, people are invited to take a closer look — at art, culture, performance and the building itself. It offers up fresh ways of seeing the world, welcomes different points of view and provides a space for discussion. The brand voice looks at ways to reframe old ideas, posing questions and provoking thought. A mix of bold statements and everyday language gives it the flexibility to let everyone, from local kids to cashed-up tourists, know that this is a place for them.

Family and childcare
L CourtsFreelance Brand Writer | Words for brands and other things
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