Property and interiors: Brochures

Brochure Content | River Life

Full brochure content writing and editing external submissions. Created as a one-off to promote a new development in South Devon.

Graeme Piper

Berkeley Group – property brochures

Peter WiseStrategic Copywriter - B2B, Financial, Property, Tech, Energy, Sustainability

Crafting sector experience into a sharper market position

Corstorphine & Wright is an award-winning architectural practice working across sectors from student and city living to offices and bluelight. It needed collateral that would stand out in a crowded market and showcase its USPs effectively. Gunning Marketing created 10 sector-specific brochures and, over a years-long relationship, went on to refine the practice's brand proposition and website copy, strengthening its market positioning.

Anna GunningTechnical content writing & copywriting for scale-ups and enterprises

Cathedral annual review

Cathedral (now U+i) work with local people, local authorities and some of the UK’s most creative thinkers to transform overlooked scraps of the metropolis into thriving, accessible, mixed-use developments. I developed the concept for its 2014 annual review and then the text, making a virtue of Cathedral’s past frustration in describing itself and its activities. ‘Property developer’ was a misnomer and ‘agent of socio-economic change’ was a mouthful. The lack of an appropriate noun only underlined the newness and originality of the company’s approach. Inside, chapters were given headings such as ‘Call us contradictory’ and ‘Call us ambitious’. Writing to Cathedral CEO Richard Upton, Lord Herman Ouseley called the book ‘bold, brave and brilliant.’ So well-liked was it that the review gained a longer life, as Cathedral’s corporate brochure and manifesto.

Michael Evamy

Copy for multi-page brochure for £1.1m property

Asked to write the copy for a 16 page brochure for a high-end property.

Andrew BaskottCopywriter for the UK's Built Environment sectors

Copy for multi-page brochure for £1m contemporary property

The brief was to write copy for a 14 page brochure illustrating a £1m contemporary design home.

Andrew BaskottCopywriter for the UK's Built Environment sectors

Copy for multi-page brochure for country cottage

Asked to write the copy for a brochure for a high-end country cottage property.

Andrew BaskottCopywriter for the UK's Built Environment sectors

Proposal documents for Tyler Mandic Ltd, Architects & Fine Builders

A complex and slightly unusual brief to write supporting documents for a luxury development of apartments and penthouses in SE London.

Andrew BaskottCopywriter for the UK's Built Environment sectors