From The Blog
Featured articles
28 Jul 2021
What your tone of voice can’t do for you
Laura Kennedy explains why your tone of voice isn’t a cure for all your content ills
27 Jul 2021
Information gain: how original research gets you zooming up the search rankings
Want to improve your SEO? Michael Metcalf says stop using your competitors’ content as sources and get researching instead
ProCopywriters Blog
21 Jul 2021
7 essential books every freelancer should read
Graeme Piper’s rundown of must-have books for freelancers
13 Jul 2021
Email’s not dead – an introduction to email marketing
Is email marketing still worth the effort? Lily Karenza’s a vote for yes
07 Jul 2021
Building backlinks — what they are, why you need them and how they’ll help your business
Nicci Talbot shares some ways to build high-quality backlinks to improve your SEO
05 Jul 2021
ProCopywriters survey 2021 – have your say
We want to hear about your career, your life, your background, and exactly how you survived the sighs and lows of the past year. Start the survey now!
29 Jun 2021
5 ways to take the stress out of the content approval process
Camilla Zajac’s advice for making sure the process for signing off your copy is pain-free
23 Jun 2021
“Do I need a blog for my business?”
Tom Davies explains why blogging for your business still matters
17 Jun 2021
Pretty in print: why Freelancer Magazine’s not just another aspirational business publication
Laura Wells talks to Sophie Cross, Editor of Freelancer Magazine about the realities of making a magazine, corralling contributors and kicking ass on Kickstarter.
16 Jun 2021
Ghosting freelancers (part 2): ghosting referrals
Why Dee Primett’s not impressed by clients who ask for a referral, then go AWOL
08 Jun 2021
First or third person what works best for business?
What’s the best point of view to write your copy from? Anna Metcalfe knows what she prefers
01 Jun 2021
Leigh James’ explains why, when it comes to copywriting, you can never ask too many questions
26 May 2021
Jo Watson reflects on how children who’ve lived through the pandemic will document it
24 May 2021
How to write a freelancer’s brief to get irresistible results
Not sure how to brief your freelance content writer? Mel Wicks’ guide covers everything you need to know.
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