From The Blog
Featured articles
29 Jul 2020
You don’t need to be a subject matter expert to write fabulous copy
Sally Ormond spells out how the curse of knowledge can be a copy killer.
28 Jul 2020
What my dog teaches me about customer focus
Anna Metcalfe explains the links between dog agility and tuning into your customers.
ProCopywriters Blog
22 Jul 2020
6 steps to simplify your life and be a better freelance writer
Jonathan Wilcock’s 6 painless ways make your (copywriting) life easier.
21 Jul 2020
About pages and bios: expectation vs reality
Gillian Jones explores what clients really want from about pages and bios.
15 Jul 2020
Press releases: all you need to know
How do you write, format and send a press release so it will be picked up by the media? Mary Whitehouse explains all.
14 Jul 2020
What to do when you can’t afford a copywriter
What do you do if you need help with your copy, but don’t have much cash? Felicity Wild suggests options for a range of budgets.
07 Jul 2020
Book review – Content DNA by John Espirian
Is John Espirian’s book worth your time and money, or is it just a bunch of business bumf? Sara Donaldson shares her view.
03 Jul 2020
Suggestive biscuits and strangled eggs – reimagined words
Leigh James explores the pleasures of playful language
02 Jul 2020
Copywriter plus – going the extra mile for clients pays off
Linda Banks explains how going above and beyond the call of duty for a client worked out well for them, and for her.
01 Jul 2020
John Espirian explains how to prepare for (and what to do after) your podcast appearance.
29 Jun 2020
4 lessons from behavioural economics that you can use in your copy
Alice Hollis’ main copywriting takeaways from Rory Sutherland’s book Behavioural Economics.
26 Jun 2020
Blogging for business, and why you shouldn’t bother
Felicity Wild asks if your business blogging is adding value, or adding to the tidal wave of uninspiring content on the internet?
25 Jun 2020
Why a good story (or two) can grow your business
Anna Metcalfe on the benefits of a good business yarn.
24 Jun 2020
Collective Content describes how it can make sure your content looks its best, whether it’s online or in print.
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