From The Blog

Featured articles

25 Jul 2012

What job ads really mean

Alasdair Murray takes a look at the clever phrases used in recruitment ads… and what they really mean.

Content mills - immoral and exploitative?
24 Jul 2012

Are content mills immoral?

Content mills are like supermarkets in which only the manager can make a living wage, but they have the power to be useful social and commercial enterprises “” if they dare to change.

ProCopywriters Blog

20 Jul 2012

The story of ‘solution’

It’s easy to poke fun at copywriting clichés. But the story of ‘solution’ shows how such words get established – and why it’s so hard to dislodge them.

Copywriters' Compendium
14 Jul 2012

Writing Resource: Gabay’s Copywriters’ Compendium

“If you want to think creatively, polish up your writing and have fun while doing so, then this is the book to get,” says Tracey Dooley.

Fragonard - The Swing. Do lies get any more irresistible?
13 Jul 2012

Are You Writing Irresistible Lies?

As copywriters, we’re routinely called upon to lie. How many times do you use ‘I’ or ‘We’ in copy, but really you’re speaking as the client? Part of our job is pretending to be somebody we’re not. But that’s okay.

The real Pepsodent Habit Loop
01 Jul 2012

Copy tip: the power of habit loops

You can use a ‘habit loop’ to encourage people to use a product every day – but the reward has to be the right one.

30 Jun 2012

Just My Type by Simon Garfield

Review of ‘Just My Type: A Book About Fonts’ by Simon Garfield.

26 Jun 2012

Is it wise to specialise?

Should a copywriter be a specialist or a generalist?

Words in a book
26 Jun 2012

Words. Say a lot, don’t they?

Keep your writing natural, but remember that a ‘crude-oil worker’ and a ‘crude oil worker’ mean very different things.

"Fear" by WIlderdom from Flickr
22 Jun 2012

Fear of Freelancing – What’s Stopping You?

Is fear stopping you from going freelance?

Hands of a copywriter
19 Jun 2012

Why we created the PCN

We’re very pleased to launch the Professional Copywriters’ Network – a way for UK copywriters to network, build business and develop professionally.

Dry - Augusten Burroughs
16 Jun 2012

Dry by Augusten Burroughs

One copywriter’s memoir of alcohol, rehab, relapsing into drink and drugs, and coming out the other end.

14 Jun 2012

Writing for your Customer X

Addressing readers as a group, either explicitly or implicitly, can compromise your tone. Write for an individual instead.

Ben's Tidy Desk
12 Jun 2012

Do copywriters need tidy desks?

After working for years on a desk resembling a crack addict’s, Ben Locker comes clean “” and is startled by the difference.

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