From The Blog
Featured articles
01 Jul 2015
When writing charity appeals, be clear you’re asking for money
Smaller charities can’t afford to be coy about asking for money in appeal letters, argues James Barry.
26 Jun 2015
How to tame a creative mind and trap your ideas
Is being free to work anywhere and at any time a gift or a curse for freelance copywriters?
ProCopywriters Blog
22 Jun 2015
What’s so bloody wrong with in-house?
Honor Clement-Hayes on why a comfortable in-house copywriting life is for her.
15 Jun 2015
Behind the copywriting scenes at the museum
Marge Ainsley on how good copywriting can help museums get visitors more actively involved.
08 Jun 2015
What copywriters can learn from NLP
Neuro-linguistic programming (NLP) uses the power of words to re-program the brain and change behaviour.
03 Jun 2015
A whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.
02 Jun 2015
Tom Albrighton on how a tiny copy tweak could have saved the #lastsummer campaign from a social media beasting.
01 Jun 2015
Invoice payment well overdue? Here’s what to do next
Caroline Gibson sets out some practical steps you can take to get overdue invoices paid.
28 May 2015
Is it EVER okay to swear in marketing copy?
Doug Kessler challenges us to think about why swear words are a no-go zone in marketing copy.
26 May 2015
There’s more to being a freelance copywriter than just writing good words
Marketing, accounting, project management…it’s a wonder freelancers have any time to spend on actual copywriting.
22 May 2015
For the love of God, can we all stop saying ‘passionate’?
David McGuire argues that copywriters caught using the word ‘passionate’ should be openly mocked.
21 May 2015
Cheeky Nando’s – a copywriting message behind the meme
The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.
18 May 2015
How to get paid on time, every time
Caroline Gibson sets out some practical steps you can take to make sure you’re paid for your freelance copywriting work on time.
11 May 2015
The push and pull of writing for new parents
Heidi Stephens on the challenges of copywriting for parenting brands and how the baby landscape is changing.
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