Craig Blackburn

If you’re a studio manager, head of copy, or account director at a B2B marketing agency right now, life can be tough; I know you face several huge challenges:

- Unclear briefs and disengaged SMEs with limited time
- Constantly fluctuating project volumes and complicated subject matters
- Clients with restricted budgets and resources

I've seen all these problems first-hand and I can help you fix them (well, most of them).

WHY ME?
- A meticulous writer who can clarify briefs and efficiently interview SMEs
- Versatility to jump on projects at short notice and simplify complex topics
- Dedication to finding solutions for restricted budgets and limited input

A SPECIALIST COPYWRITER
With extensive experience during a 30-year career as a business journalist, head of content, and senior copywriter, I'm a specialist in high-value, interview-based assets — including case studies, white papers, and thought leadership articles.

I have stacks of experience across scores of B2B sectors, most recently with big B2B tech brands including: Advanced, AWS, Cognizant, Endava, GlobalLogic, Lenovo, Microsoft, Nokia, NVIDIA, Oracle, Red Hat, SAP, Snowflake, Symantec, SUSE, Think with Google, Udemy, and Unit4.
> (See work examples below.)

MY SERVICES
As an execution specialist (not a strategist), I focus on delivering exceptional content through:
1. Ideation: Teasing out ideas, developing concepts, and refining briefs.
2. Interviews: Sourcing fresh input from SMEs for high-value assets.
3. Atomisation: Spinning out large pieces into smaller formats.
4. Repurposing: Upgrading, refreshing, and merging existing content.
5. Messaging: Generating concise, quick-start brand statements.

YOUR OUTCOMES
By partnering with me, you will:
+ Elevate copy quality by using a veteran B2B writer.
+ Improve audience engagement with authoritative, reader-focused copy.
+ Stretch your clients’ budgets by repurposing content.
+ Win back time for everyone through accelerated production.
+ Increase stakeholder satisfaction at your agency and your clients’ businesses.

TESTIMONIALS

“Craig is a seasoned professional with enough experience to cope with uncertainty, offer guidance to account teams, and be client-facing. He understands what we need and consistently delivers a high quality of work.”
- Seán Fleming, Head of Copy, The Marketing Practice

“It’s on us to make space for writers to get under the skin of a brand, but you already do this by reading closely, analysing, and taking the time to understand the detail. You ask the right questions upfront, and it’s clear you care and are invested. Your knowledge, experience, and curiosity — and that wider perspective — shows in your writing. We value all this, and our clients do too.”
- Joe Barnes, Founder, Uncanny Vally

"Craig responds to every brief with creativity, thoughtfulness, and a critical eye. His curiosity and proactive nature make him a valuable asset to any team."
- Matt Godfrey, Creative Director, Radix Communications

“You appreciated our CEO’s time restraints and proactively suggested topics without much input from us, and then wrote some excellent, well-researched thought leadership pieces which matched our brand and tone. Working with you gave us the reassurance that we were producing unique content with credibility. Thank you, Craig.”
- Laura Hudspith, Head of Operations & Sustainability, Hiyield

“Craig supported our content production efforts for a conference. He provided clear, polished, and well-structured writing that made reviews quick and straightforward, and he was consistently professional and responsive.”
- Laia Cordova, senior marketing manager, B2B IQ


HOW CAN I HELP?
As a senior freelance resource, I can help you create content that adds value to your client accounts while elevating the reputation of your account managers — and the marketers they serve.

If I’m a good fit for you, get in touch 😎.

Contact details