28 Feb 2023
Landsec – website rewrite for FTSE 100 company
Leading writer on a complete website rewrite for this FTSE 100 company which owns many iconic residential, office and retail sites across London and the UK. Project included property showcases, articles and videos.
28 Feb 2023
Consumer campaign – The Big 5-Oh – Janus Henderson investment trusts
Record-breaking multimedia campaign for asset managers Janus Henderson: • 1m+ video views• 3m+ print impacts• ROI 280% above target It involved video, ads, articles, a retirement guide and a microsite, – I came up with the concept and wrote all elements. Hero video – script (voiceover) Your 50th birthday. The Big 5-0. Or is […]
27 Feb 2023
Keep your finances on-piste Forget spreadsheets, calculators, and penny-pinching. Meet the breezier way to hit your money goals. GET THE FROST APP Stone cold simple spend tracking Frost automatically splits your spending into three categories, so you can see if you’re on solid ground or in hot water in seconds. Melting Money Rent or mortgage […]
27 Feb 2023
Blog post for Assure Hedge — The Chicken McNuggets’ secret ingredient is not what you think…
They come in four iconic shapes: ‘boot’, ‘bell’, ‘ball’, or ‘bone’ (also known as ‘bow tie’). McDonalds can’t sell them fast enough. And they almost didn’t happen. That is, until an upstart Wall Street trader came up with a brilliant idea. This is the story of the Chicken McNugget. Or, to be […]
08 Feb 2023
Prosser Knowles – copy and content design
You’re an individual. Your financial planning should be too. What we do In an uncertain and complex world, you need your finances to be made straightforward and secure. At Prosser Knowles, we do just that. We provide personal, face-to-face financial planning and wealth management services designed to help you gain control of your finances, protect your loved […]
08 Feb 2023
Cura Wealth (Chicago, USA) – copywriting and content design
We are Cura Wealth Partners WE ARE FIDUCIARY We act on the behalf of our clients, always putting your needs ahead of our own interests. WE ARE INDEPENDENT We are not hired or compensated by external firms who could have influence over our decision making. WE ARE PASSIONATE We strive to learn something new every […]
08 Feb 2023
Carter Backer Winter – copywriting and content design
Sample of website copy: (please see https://cbwfinancialplanning.co.uk/ for full copy and how the content was designed): Financial planning you can build your life around Over 25 years providing financial security and freedom for our clients Who we are We are CBW: accountants, tax and business advisers. For more than 25 years, we’ve been helping people […]
07 Feb 2023
I created engaging and concise web content for Ace Aquatec, an innovative leader in fish farming technology. Ace Aquatec’s complex aquaculture technology required clear, simplified product descriptions to effectively convey each product’s capabilities while appealing to its target audience. As a company focused on welfare-first aquaculture technology, it was crucial to showcase their innovative solutions’ […]
07 Feb 2023
Zitko Group is a young, ambitious company making a significant impact in its industry. I worked closely with George Zitko, the founder and MD, to create an appropriate and relevant tone of voice for the brand. We cut the fluff, cut the jargon, cut the corporate-speak – and instead, went for a much more approachable […]
07 Feb 2023
Aretian Wealth – copywriting and content design
Sample text from website: WE ARE ARETIAN WEALTH MANAGEMENT We are a London-based wealth management firm. Our role is to help you build, manage and protect your money so that you can look forward to your future with confidence. We are focused on ensuring that you and your family can achieve those things that are […]
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events