30 Jan 2023
Developed in partnership with wordsmith Jen Kaarlo Mendenhall-Waldorf, this metaphoric name for a ski wear brand represents women on the peaks, at their peak. The circumflex accent above the central /e/, visually echoes the name. Arête, this French word for a mountain ridge originates from the Latin arista meaning ears of grain.
30 Jan 2023
A server generates an Error 404 message when a user attempts to follow a dead link, making it an appropriate name for a digital heritage project. Error, from the Latin errare, to wonder or go astray. 404, is the code number returned when a web page cannot be found.
30 Jan 2023
Homonyms, words that have the same spelling but have dual meanings, are rich pickings for brand names. Shuffle, meaning a shuffling movement, or the act of shuffling a deck of cards, was no exception when it came to naming these briefs for Agent Provocateur. Shuffle, from Low German schuffeln meaning to walk clumsily, also the origin of shove and scuffle.
30 Jan 2023
An evocative name for Caudwell Youth’s mentoring scheme, suggestive of passing the torch. Torch, from Old French torche, meaning handful of straw, probably from the Latin torquere, meaning to twist. Run, from the Old English rinnan, meaning to flow.
30 Jan 2023
A descriptive name for MTV Europe’s software tool that allows friends to create and share animations. Animate, from the Latin animatus, meaning to breathe life into. Mate, sharing its origin with meat, from the Middle Low German gemate, meaning to eat at the same table.
30 Jan 2023
A blend of voyage and nirvana, Voyana takes on the meanings of its source words, a blissful voyage. The perfect name for a luxury travel company. Voyage, from the Old French voiage, itself from the Latin viaticum, meaning provisions for a journey. Nirvana, a Sanskrit word that literally means blow out but has come to mean a Bhudda-like state of bliss.
30 Jan 2023
Sometimes you don’t have to work that hard looking for a name. Empire Cinemas was formed in 2005 when Irish entrepreneur Thomas Anderson acquired 10 cinemas from Odeon Cinemas and Cineworld, one of which was The Empire Leicester Square. It made sense to leverage the heritage of this iconic theatre. The selling point was the hidden IRE […]
30 Jan 2023
A descriptive name for this groundbreaking portable surgical microscope that is to the point yet full of energy. The repeating vowel sounds make it memorable and satisfying to say. Go is a gerund verb, meaning it behaves as both a noun and a verb. Gerunds are powerful because they combine the descriptive properties of a noun […]
27 Jan 2023
Example text: Allergies? There is a solution. Allergies shouldn’t stop you from living your life. If allergy symptoms affect your productivity, sleep, or the activities you love, it’s time to get help. [infographic] 3 ways to deal with allergies Try to prevent symptoms by avoiding your triggers Short-term symptom relief, for example, antihistamines and corticosteroids […]
18 Jan 2023
Website Copywriting | Saunders Digital Ltd
Background Saunders Digital is a small but mighty digital partner that builds powerful online experiences for ambitious brands. Through digital marketing and cloud based services, they help UK and global businesses make a solid, lasting impression. Challenge Before Saunders Digital, there were two businesses – Saunders Design and Saunders Cloud. With such rapid growth and […]
18 Jan 2023
Background Attenborough Arts Centre (AAC) is the University of Leicester’s public arts centre and is home to contemporary art, performance and live art, theatre, comedy and much more. It strives to encourage people of all ages and artistic abilities to engage in great art, culture and learning. Challenge In response to the global pandemic and […]
18 Jan 2023
Industry Landing Pages | SEO Website Copywriting | Clear Currency
Background Clear Currency makes the world of international money transfer simple to navigate. Sitting under its parent company Clear Treasury, the business offers a friendly, personal service and bespoke online platform to help clients save time and money on their overseas transfers. Challenge To improve SEO ranking and create a hub of content, Clear Currency […]
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