TAG » marketing

  1. The irresistible power of case studies

    19 April 2022 by Chris Guiton

    Chris Guiton shares his case study writing wisdom


  2. Don’t waste money on Google Ads like this

    30 March 2022 by Anna Gunning

    Anna Gunning’s pointers for avoiding common Google Ads clangers


  3. My small and medium business lightbulb moment

    25 January 2022 by Irene Triendl

    Irene Triendl’s realization about the most important thing you need to do when you’re marketing tech to small and medium businesses


  4. Bottle your brilliance. Get more copywriting clients

    27 October 2021 by Anna McLoughlin

    Anna McLoughlin’s guide to making sure you know exactly what makes your copywriting business different


  5. Ethical marketing – taking the bro out of your business

    24 August 2021 by Lily Karenza

    Lily Karenza believes there’s an alternative to aggressive and manipulative marketing


  6. 6 brands that use content in ingenious ways

    16 August 2021 by Corinne Homer

    Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content


  7. 10 reasons to outsource your blog posts

    10 May 2021 by Matthew Drzymala

    Matthew Dryzmala lists the benefits of getting a professional writer to create your content


  8. Freelance websites: trends, issues and ideas to try

    31 March 2021 by Corinna Keefe

    Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.


  9. Why I’m tired of marketing fluff

    8 December 2020 by Alice Hollis

    Why Alice Hollis has had enough of businesses assuming that jumping on the bandwagon is an effective marketing strategy.


  10. 3 ways to create a strong competitive differentiator

    4 November 2020 by Alice Hollis

    Alice Hollis’ guide to finding what makes you and your business unique.


  11. What do IT and tech businesses really think about marketing?

    26 August 2020 by Alice Hollis

    Alice Hollis on why you need marketing on board if you want to increase your sales.


  12. A new era in ‘woke’ food labelling

    23 April 2020 by Editor

    What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.


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