TAG » marketing

  1. Why I’m tired of marketing fluff

    8 December 2020 by Alice Hollis

    Why Alice Hollis has had enough of businesses assuming that jumping on the bandwagon is an effective marketing strategy.

  2. 3 ways to create a strong competitive differentiator

    4 November 2020 by Alice Hollis

    Alice Hollis’ guide to finding what makes you and your business unique.

  3. What do IT and tech businesses really think about marketing?

    26 August 2020 by Alice Hollis

    Alice Hollis on why you need marketing on board if you want to increase your sales.

  4. A new era in ‘woke’ food labelling

    23 April 2020 by Jonathan Finch

    What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.

  5. Does automating your Twitter account compromise your authenticity?

    3 March 2020 by Anna Metcalfe

    Anna Metcalfe decided to give a Twitter automation tool a go. Here’s what happened.

  6. Copywriters! Don’t believe the hype

    19 February 2020 by Ben Locker

    Jay Crisp Crow explains why as well as being the thief of joy, comparison’s also light-fingered when it comes to self-belief and peace of mind.

  7. Trust-based marketing in the era of fake news

    6 February 2020 by Louise Shanahan

    Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.

  8. Getting Ramadan ready: planning your biggest marketing campaign of the year

    5 February 2020 by LBCopy

    It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.

  9. 4 ways to write marketing copy that stands the test of time

    14 January 2020 by Collective Content

    Collective Content’s guide to future-proofing your content

  10. Email marketing: strategies for improving open and click-through rates

    30 May 2019 by Leif Kendall

    How can you get more people to open your emails – and click the links inside?

  11. We need to talk about copywriting

    18 April 2019 by Juliette Mitchell

    Juliette Mitchell explains why she’s not sure that ‘copywriter’s’ the best term to describe what she does.

  12. Stephen Marsh — ProCopywriters Member Spotlight RevistedPortrait of Stephen Marsh, copywriter.

    15 August 2018 by Stephen Marsh

    “I think success comes in all shapes and sizes, and you sometimes have to stop and recognize the smaller achievements.”