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Tagged

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← All articles

Articles

Everything, newest first.

Strategic Copywriting: A CMO’s best boardroom weapon

A strategic copywriter doesn't just write individual pieces of content. They maintain the red thread.

Julian Abel12 Jun 20264 min read

How to make ChatGPT sound like a human (hint: hire one)

Emily Haddington on the limitations of AI-generated copy

Emily Haddington20 Nov 20254 min read

Newsletter or snooze-letter? Tips to compel clients to open, read & relate

Tessa Parry-Wingfield how to avoid creating a newsletter that bores your customers silly

Tessa Parry-Wingfield3 May 20235 min read

How to write ethical sales copy

Jess Sutton believes you don't need to resort to white lies and trickery to sell your products and services

ProCopywriters team7 Mar 20234 min read

Which digital marketing channel is right for you?

Not sure which marketing channel to use, or why? Caroline Gibson will keep you right

Caroline Gibson1 Mar 20233 min read

Is marketing a dark art?

Claire Millins' questions to help you come up with effective marketing messages

ProCopywriters team16 Aug 20224 min read

Gary in sales likes to write, so he writes our online content

Ruth Taylor on why getting an enthusiastic, but unskilled, amateur to write your copy can damage your business

Ruth Taylor13 Jul 20224 min read

Why is content so ageist?

Melody Flumendorf's puzzled by marketing's stigmatising and one-dimensional and stereotypes of older people

ProCopywriters team22 Jun 20224 min read

What is a content audit, and do I need to do one?

Katrina Strathearn on the benefits of taking a long hard look at how your content's performing

ProCopywriters team21 Jun 20225 min read

When is the right time to build your next website?

Start afresh or upgrade what you've got? Lee Townsend's thoughts about updating your website.

ProCopywriters team17 May 20222 min read

The irresistible power of case studies

Chris Guiton shares his case study writing wisdom

ProCopywriters team19 Apr 20226 min read

Don’t waste money on Google Ads like this

Anna Gunning's pointers for avoiding common Google Ads clangers

Anna Gunning30 Mar 20225 min read

Showing 12 of 56

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