Alice Hollis’ guide to finding what makes you and your business unique.
TAG » marketing
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3 ways to create a strong competitive differentiator
4 November 2020 by Alice Hollis
Category: Blog, Business, Marketing, Self-employmentTags: brand identity, marketing, unique selling point, USP |
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What do IT and tech businesses really think about marketing?
26 August 2020 by Alice Hollis
Alice Hollis on why you need marketing on board if you want to increase your sales.
Category: Blog, Content marketing, MarketingTags: marketing | Comments (1)
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A new era in ‘woke’ food labelling
23 April 2020 by Jonathan Finch
What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.
Category: Advertising & branding, BlogTags: branding, food, marketing, packaging, sustainability |
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Does automating your Twitter account compromise your authenticity?
3 March 2020 by Anna MetcalfeAnna Metcalfe decided to give a Twitter automation tool a go. Here’s what happened.
Category: Blog, MarketingTags: authenticity, automation, marketing, social media |
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Copywriters! Don’t believe the hype
19 February 2020 by Ben Locker
Jay Crisp Crow explains why as well as being the thief of joy, comparison’s also light-fingered when it comes to self-belief and peace of mind.
Category: Blog, Copywriting lifeTags: copywriting, marketing, new copywriters, self-belief | Comments (1)
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Trust-based marketing in the era of fake news
6 February 2020 by Louise Shanahan
Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.
Category: Blog, MarketingTags: marketing |
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Getting Ramadan ready: planning your biggest marketing campaign of the year
5 February 2020 by LBCopy
It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.
Category: Blog, Content marketing, Marketing, SpecialismsTags: marketing, ramadan marketing and fundraising |
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4 ways to write marketing copy that stands the test of time
14 January 2020 by Collective Content
Collective Content’s guide to future-proofing your content
Category: Advertising & branding, BlogTags: marketing, marketing copy |
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Email marketing: strategies for improving open and click-through rates
30 May 2019 by Leif Kendall
How can you get more people to open your emails – and click the links inside?
Category: Blog, Business, Content marketingTags: email marketing, marketing |
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We need to talk about copywriting
18 April 2019 by Juliette MitchellJuliette Mitchell explains why she’s not sure that ‘copywriter’s’ the best term to describe what she does.
Category: Blog, Copywriting lifeTags: copywriting, marketing | Comments (2)
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Stephen Marsh — ProCopywriters Member Spotlight Revisted
15 August 2018 by Stephen Marsh
“I think success comes in all shapes and sizes, and you sometimes have to stop and recognize the smaller achievements.”
Category: Member SpotlightTags: business, marketing, rates |
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A no-hoper’s guide to LinkedIn
6 August 2018 by John Espirian
John Espirian’s unorthodox guide to making the most of LinkedIn.
Category: Blog, MarketingTags: marketing | Comments (1)
