Lily Karenza believes there’s an alternative to aggressive and manipulative marketing
TAGmarketing | ProCopywriters | the Alliance of Commercial Writers
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Ethical marketing – taking the bro out of your business
24 August 2021 by Lily Karenza
Category: Blog, MarketingTags: marketing |
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6 brands that use content in ingenious ways
16 August 2021 by Corinne Homer
Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content
Category: Blog, Content marketing, MarketingTags: content marketing, marketing |
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10 reasons to outsource your blog posts
10 May 2021 by Matthew Drzymala
Matthew Dryzmala lists the benefits of getting a professional writer to create your content
Category: Blog, Content marketingTags: business tips, content marketing, marketing, outsourcing |
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Freelance websites: trends, issues and ideas to try
31 March 2021 by Corinna KeefeCorrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.
Category: Blog, Marketing, Self-employmentTags: freelance website, freelancing, marketing |
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Why I’m tired of marketing fluff
8 December 2020 by Alice HollisWhy Alice Hollis has had enough of businesses assuming that jumping on the bandwagon is an effective marketing strategy.
Category: Blog, MarketingTags: content marketing, marketing |
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3 ways to create a strong competitive differentiator
4 November 2020 by Alice Hollis
Alice Hollis’ guide to finding what makes you and your business unique.
Category: Blog, Business, Marketing, Self-employmentTags: brand identity, marketing, unique selling point, USP |
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What do IT and tech businesses really think about marketing?
26 August 2020 by Alice Hollis
Alice Hollis on why you need marketing on board if you want to increase your sales.
Category: Blog, Content marketing, MarketingTags: marketing | Comments (1)
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A new era in ‘woke’ food labelling
23 April 2020 by Jonathan Finch
What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.
Category: Advertising & branding, BlogTags: branding, food, marketing, packaging, sustainability |
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Does automating your Twitter account compromise your authenticity?
3 March 2020 by Anna MetcalfeAnna Metcalfe decided to give a Twitter automation tool a go. Here’s what happened.
Category: Blog, MarketingTags: authenticity, automation, marketing, social media |
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Copywriters! Don’t believe the hype
19 February 2020 by Ben Locker
Jay Crisp Crow explains why as well as being the thief of joy, comparison’s also light-fingered when it comes to self-belief and peace of mind.
Category: Blog, Copywriting lifeTags: copywriting, marketing, new copywriters, self-belief | Comments (1)
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Trust-based marketing in the era of fake news
6 February 2020 by Louise Shanahan
Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.
Category: Blog, MarketingTags: marketing |
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Getting Ramadan ready: planning your biggest marketing campaign of the year
5 February 2020 by LBCopy
It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.
Category: Blog, Content marketing, Marketing, SpecialismsTags: marketing, ramadan marketing and fundraising |
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