TAGmarketing | ProCopywriters | the Alliance of Commercial Writers

  1. Ethical marketing – taking the bro out of your business

    24 August 2021 by Lily Karenza

    Lily Karenza believes there’s an alternative to aggressive and manipulative marketing


  2. 6 brands that use content in ingenious ways

    16 August 2021 by Corinne Homer

    Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content


  3. 10 reasons to outsource your blog posts

    10 May 2021 by Matthew Drzymala

    Matthew Dryzmala lists the benefits of getting a professional writer to create your content


  4. Freelance websites: trends, issues and ideas to try

    31 March 2021 by Corinna Keefe

    Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.


  5. Why I’m tired of marketing fluff

    8 December 2020 by Alice Hollis

    Why Alice Hollis has had enough of businesses assuming that jumping on the bandwagon is an effective marketing strategy.


  6. 3 ways to create a strong competitive differentiator

    4 November 2020 by Alice Hollis

    Alice Hollis’ guide to finding what makes you and your business unique.


  7. What do IT and tech businesses really think about marketing?

    26 August 2020 by Alice Hollis

    Alice Hollis on why you need marketing on board if you want to increase your sales.


  8. A new era in ‘woke’ food labelling

    23 April 2020 by Jonathan Finch

    What do socially conscious customers demand from their food labels and food packaging? And what does this mean for copywriters? Jonathan Finch investigates.


  9. Does automating your Twitter account compromise your authenticity?

    3 March 2020 by Anna Metcalfe

    Anna Metcalfe decided to give a Twitter automation tool a go. Here’s what happened.


  10. Copywriters! Don’t believe the hype

    19 February 2020 by Ben Locker

    Jay Crisp Crow explains why as well as being the thief of joy, comparison’s also light-fingered when it comes to self-belief and peace of mind.


  11. Trust-based marketing in the era of fake news

    6 February 2020 by Louise Shanahan

    Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.


  12. Getting Ramadan ready: planning your biggest marketing campaign of the year

    5 February 2020 by LBCopy

    It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.


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