How to tell if your copy is any good

Is your copy going to hit the mark? Use Anna Gunning's checklist to find out.

Anna Gunning7 March 20181 min read
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Youโ€™ve just finished writing something.ย It reads well to you. There are lines that have you nodding in appreciation.

But youโ€™re not the target audience.

So will the copy work?

This checklist will help you review the copy objectively, so you can see if the words on screen or page will result in reader action.

A checklist to use to see if your copy's any good.

Connect with me over atย Gunning Marketing, onย Twitterย and onย LinkedIn.

Written by

Anna Gunning

I'm a Birmingham-based B2B copywriter and content marketer with a proven track record across manufacturing, energy, technology, property and more. Whether youโ€™re looking to raise awareness, generate leads, facilitate growth or raise finance โ€“ I help you tell your story in a way that makesโ€ฆ

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1 comment

CW
Craig Wright

Excellent piece and most of it applies to the kind of work I do too. One to print out and pin next to the desk. Thanks!

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