01 Jul 2024

Website copy for OnPath Energy

Our vision at OnPath Energy is to power a more sustainable future through renewable energy. Formerly Banks Renewables, we provide green energy solutions for thousands of UK households, businesses and communities. We’ve been committed to powering a greener future since 2006. 

01 Jul 2024

Mazars 2023 Sustainability Report

“We care deeply about doing what’s right for our people, our clients and to help build a fairer and more prosperous world. Our latest sustainability report details the progress we have made on our environmental, social and governance (ESG) goals over the past financial year, and outlines our priorities for the year ahead.”

23 May 2024

Naming, brand voice and web copy for dollop

Brand naming, brand voice and copywriting for a new Brighton-based design agency.

21 May 2024

Total involvement delivers content for new website

About us [landing page]

Title: ABOUT US

Text: Excellence in adventure for all pilot-owners
[23-word intro]
Do you dream of gaining your licence? Want to maximise your flying and offload ownership hassles? Need support to be a safer pilot? Or seek ways to inject adventure into your flights?
[27-word intro]
Echelon Air can make all this possible. As an experienced trainer and valued Cirrus Partner, our end-to-end servicing works to your needs and schedule. We do all we can to leave you flight ready and equipped for your next adventure.

Number graphics

250+
Pilot graduates

600+ tonnes
Carbon offset since 2021

9+
Training courses

40+
Years of instructor experience

ABOUT US
Dedicated and passionate…
[148 words]
We are committed to bringing superior flight experiences to those who require the best. But this isn’t solely about luxury travel and the delight of personal aircraft ownership. It’s about fresh destinations, resetting the priority clock and putting you firmly in the pilot’s seat.

It’s our mission to help every graduating pilot answer the question of what comes next. We deliver this with comprehensive owner services, flexible training programmes, the invitation to join our bespoke flying adventures or shared insight to create your own.

We’re here to reset the status quo of the pilot-owner experience. No need to seek separate training, maintenance and sales providers. We have aligned services that we tailor just for you.

With us you’ll always feel connected. Benefit from our years of expertise owning and operating aircraft around the world. It’s a network to be part of.

Our Fleet
Modern and well-equipped
Striving to always deliver best in class, our training fleet of Cirrus Aircraft is the safest, most advanced piston aircraft in general aviation. And comfort is second-to-none too. They’re all here – the SR20, SR22, SR22T and Vision Jet – with integrated digital flight displays and Garmin avionics fitted as standard.

Our Flight One Tech G6 SR2X Simulator is an important part of our comprehensive scenario-based training. Cirrus-approved, with a functioning CAPS handle and full failure modes, it’s the ideal route to avionics knowhow or efficient recurrency training.

New for 2024 we’re adding an Aeropro Eurofox high-wing STOL aircraft. A joy to fly with responsive, coordinated controls, it handles the shortest and roughest airstrips. Reconnect with your flying roots in this one-of-a-kind tailwheel.

Through our pilot partners we can also secure other high-performance piston and turbine aircraft for rental and training. Just tell us what you need.

[text block]
Responsible aviation
Reduced environmental impact
We recognise our responsibility to leave the world better than we found it and fully commit to:
• Offset our complete emissions footprint by 300%,
• Support social entrepreneurs in developing economies,
• Use Sustainable Aviation Fuel where possible,
• Donate ±10% of profits to UK charitable causes.

[content below to be laid out like this…]

The Benefits of Echelon Air
Like our aircraft fleet, you’ll find us modern and equipped. Always safety compliant, we’re never saddled by convention. Helping you take control of how you do aviation.

Built-in adventure
Finding routes to amazing places we help make the world a smaller and more diverting place.
Excellence made simple
Welcome to your one-stop-shop for all general aviation and aircraft owner needs.
Tailored delivery
Like your favourite restaurant, we always work to your tastes, serving the best of what’s available.
21st-century training
Enjoy safe landings both in theory and practice with our approved simulator and leading in-flight avionics.
Flexible programmes
Keeping things accessible and actionable, flight training takes note of your motivations and availability.
Total management
Be free to fly as we take insurance, hangarage and maintenance firmly off your ‘To Do’ list.
Global mindset
In air miles and connections, we’re a company of the world. Tap into our network whenever needed.
Ideal location
Our Biggin Hill base offers easy London access or a taking-off point to wherever you need to be.

21 May 2024

Helping university stand out in competitive market

With student expectations higher than ever, universities must compete for every application. To achieve this means maximising unique strengths to give students a very strong offer. London South Bank University (LSBU) […]

21 May 2024

Sample portfolio

Main page title: Optimising food supply chains enhances small farmer livelihoods and provides food security for vulnerable populations

Heading: Improving livelihood of rural households affected by armed conflicts

Story text:
The quality of life and livelihood for the rural communities of many countries has a volatile context. One that is often triggered by armed conflicts that devastate rural community businesses and greatly hinder development. When the rebellion in Northern Uganda was quashed in 2017, the Government started working to improve the livelihoods of the population affected by the confrontation.

With the help of partners such as IFAD, large scale projects were started to resuscitate local economies. One such undertaking was the Project for the Restoration of Livelihoods in the Northern Region (PRELNOR). The goal was to increase the income and food security of poor rural households.

IFAD Uganda approached us to review and improve the logistics systems smallholder households have to utilise to send their produce to markets. HELP Logistics spent time in Northern Uganda to understand the market linkage challenges farmers were facing: such linkages are a vital part of the process that ensures families have access to incomes to pay for schools and healthcare.

The solutions we delivered supplied markets with updated databases of farmers in their region, including the crop varieties grown, location details and contact information. This essential data source would help improve supply chain integration and coordination with prospective buyers. We also encouraged farmer groups to buy cassava-processing equipment with their savings and grant money provided by the project. Processing cassava before getting it to market reduces its bulkiness and results in lower transportation costs. It also means that farmers were able to receive improved price margins at market.

It is practical initiatives like this that also improve household incomes and the resilience of rural farming communities when natural disasters like droughts and flood strike.

16 May 2024

Fitness Training Programme Mini-Campaign

This B2C mini-marketing campaign was for an online fitness training program called Basketball Yoga Blast, created by the fictitious company FitR, Inc. This was an assignment for the American Writers […]

15 May 2024

Ghostwritten Editorial for the Barefoot Writer Club

A ghostwritten editorial for the Barefoot Writer Club (www.thebarefootwriter.com), a membership organisation for writers. This assignment was for the American Writers & Artists Institute’s (AWAI) Verified Editorial and Content Writer […]

09 May 2024

Blog Post for Medium Publication ‘Small Steps’

Small Steps, a publication on the platform Medium,  inspires readers to improve all aspects of their lives by taking small steps every day. It’s based on the Kaizen principle, which states […]

08 May 2024

Documentary voiceover for HIMSS

HIMSS wanted a measured, clear British voice to provide the commentary for this documentary about the progressive state of South Korea’s digital health strategy. I was happy to provide one!

08 May 2024

Report for The Blue Print

EXECUTIVE SUMMARY – KEY FINDINGS

Only 14% of agency leaders in the US and UK believe their business is ‘really good’ at embracing
the different needs and attitudes of each generation. For 38%, it’s a work in progress – which is
encouraging – but 11% worry that they are simply not doing it well.

The challenge is rooted in several factors including unequal expectations, attitudes and work
ethics across the generations, while social impact and purpose are increasingly complex levers when
it comes to retaining younger talent.
Inter-agency harmony is being disrupted. But it is not all bad – there is also a strong sense that
millennials are increasingly the generational bridge, bringing everyone
together, including Gen Z disruptors.

08 May 2024

Report for HIMMS

A report researched and written for HIMMS – the global digital health and transformation organisation – in association with healthcare diagnostics specialist Roche. The report focuses on Asia Pacific and […]