Sanina Kaur demystifies personas.

“Don’t be afraid to change course, it’s better than being stuck doing something you hate. Also, only you can make things happen. If you really want it, you have to pull out all the stops and go for it.”

Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.

“Writer’s block is your mind’s way of telling you to take a break and free your mind. You have to accept that no amount of intently staring at the screen, banging your head on the desk or swearing loudly at no-one in particular, is going to work.”

Katherine Wildman asks what makes you different, and what do you want your clients and peers to associate you with?

“Write a blog if you want to express yourself. Copywriting is about communicating your client’s messaging in their audience’s language. You should be invisible.”

“Don’t let impostor syndrome bring you down. I’ve seen incredibly talented copywriters not reach their potential because of it, and it sucks.”

Sanina Kaur says don’t just limit yourself to sharing your blogs on social media, there are lots of other homes for them.

David Elliott describes his twisty turny route into copywriting.

The one-day conference for everyone who works with words. Featuring a mix of talks, breakout sessions and casual networking, the day offers learning and inspiration in equal measure.

Matt Fleming’s take on why tone of voice matters.

“I love digging into a new topic and learning everything I can about it.”