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SectorEducation8
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Brochure

EIT InnoEnergy Master School brochure

EIT InnoEnergy is the EU’s Knowledge and Innovation Community for sustainable energy. Its activities include a variety of Masters’ degrees in various fields relating to sustainable energy at technical universities across Europe. The task here was to write a brochure directly targeting graduate students from around the world. It had to convey a lot of information and messages using language that was clear to non-native speaking students from a variety of backgrounds. And it had to encourage them to apply to courses at the upper end of the price spectrum from an organisation that itself is not a university. Research with existing enrolees, conversations with their professors, and input from specialist student marketers helped produce the first brochure of its kind for EIT IE – and increased enquiries to its Masters programs.

Education
Brochure

Student ‘I’ve made it’ profiles

I came up with the concept, interviewed students and wrote copy for this college campaign. It shows how former students have gone on to successful careers after progressing through the college. The profiles were used in the college's prospectus and on posters, which were displayed in each campus.

Education
Brochure

UEA Working Life brochure

The University of East Anglia wanted a brochure to encourage ambitious academics and executives to join the staff by explaining the many plus points of the university and its surrounding area. Working in collaboration with local agency Darren Leader Studio, we developed text for the entire publication, including magazine-style interviews with several UEA staff.

Education
Tom AlbrightonWriter and editor specialising in B2B and academic
Brochure

Undergraduate prospectus

Weston College publishes an annual undergraduate prospectus to recruit students to its degree courses and promote itself as a higher education provider. I produced copy for the 2014 prospectus and edited the course information.

Education