Corstorphine & Wright is an award-winning architectural practice working across sectors from student and city living to offices and bluelight. It needed collateral that would stand out in a crowded market and showcase its USPs effectively. Gunning Marketing created 10 sector-specific brochures and, over a years-long relationship, went on to refine the practice's brand proposition and website copy, strengthening its market positioning.
Property and interiors
Anna GunningTechnical content writing & copywriting for scale-ups and enterprises
Lead writer on a complete website revamp for Land Securities (Landsec), the UK's largest property company. The company owns many icons of the London skyline, as well as numerous shopping centres, retail parks and leisure destinations.
As well as writing profiles of many of their showcase properties, I also wrote articles on investment, architect insights, sustainability, future trends and so on.
Property and interiors
Peter WiseStrategic Copywriter - B2B, Financial, Property, Tech, Energy, Sustainability
TREND Group offer kitchen and bathroom refurbishments and operate as a franchise network. This was a give-away book for a franchisee conference, focusing on 70 ways to generate more leads. Ideas came from various parts of the business and external agencies, so the company needed a consistent editorial tone. The deadline was tight, with some ideas requiring extra content and others needing a different slant to avoid repetition. The client said afterwards: "We needed a copywriter with a marketing background or great knowledge in this area to help create a 100 page lead generation book. Fran made every effort to accommodate our extremely tight deadline, was very efficient in the completion of this project and was able to suggest additional content when copy-editing the articles. The book has a consistent tone throughout which is what we wanted, due to several people having written the articles. I wouldn’t hesitate to use Fran again or recommend her services and the book was well received at our franchise conference."
Brochure
