Aluminium Federation (ALFED) is the representative body for the UK aluminium industry. It wanted to raise greater awareness of its role among members, as well as business and government stakeholders, but needed a content partner who could quickly grasp a highly technical sector. Gunning Marketing repositioned ALFED with a clearer value proposition, new website, content, reports and collateral – driving increased traffic, a stronger LinkedIn following, and greater authority across the industry.
Engineering and manufacturing
Anna GunningTechnical content writing & copywriting for scale-ups and enterprises
ICE is one of the world's leading civil engineering institutions. As part of a website re-launch, ICE wanted to make its information clearer and more engaging.
I worked with stakeholders in ICE's membership division to produce text for qualifications, careers and progression pages, regional sections, profiles and membership guidance documents.
Sector-specific SEO landing pages to target the six key markets Clear Currency operates in: Agriculture, International Trade, Manufacturing, Shipping, Textiles and Travel
Engineering and manufacturing
Sarah MullaneyShe's a Writer | Freelance Copywriter & Content Writer in the Midlands | B2B and B2C Copywriter with 9+ Years' Experience
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