Achieving mental wellbeing… on a grand scale
We’re living at a time when mental health and wellbeing are constantly challenged by the pressures of day-to-day life – in a world where conflict is rife, the economy is unstable and climate change threatens our very existence.
It’s no wonder mental illness is dramatically on the rise.
Your staff know how to keep themselves physically well: healthy eating, regular exercise, plentiful sleep. But do they know how to keep themselves mentally well?
Businesses that don’t care for their staff experience significantly more absenteeism and presenteeism, and less loyalty and productivity.
The good news is, 83 per cent of global businesses now have a wellbeing strategy* (up 25 per cent since 2020). It’s a step in the right direction – but it’s not enough.
That’s what I’m here for.
Healthcare and pharmaceuticals
Sarah TownsendFreelance copywriter and editor since 1999. Transforming words from BLAH BLAH to TA-DA.
Corstorphine & Wright is an award-winning architectural practice working across sectors from student and city living to offices and bluelight. It needed collateral that would stand out in a crowded market and showcase its USPs effectively. Gunning Marketing created 10 sector-specific brochures and, over a years-long relationship, went on to refine the practice's brand proposition and website copy, strengthening its market positioning.
Property and interiors
Anna GunningTechnical content writing & copywriting for scale-ups and enterprises
Brand language, corporate brochure and website for a high-end, independent London estate agency. Responsible for developing brand tone of voice and copywriting.
I was asked by Hampstead Hounds to help them with some marketing materials including social media graphics, flyer and postcard.
Dogs are my passion so I was super excited when Christiana Hines asked me to work with her on this project!
Hampstead Hounds are a luxury dog walking and dog sitting business based in Hampstead, London.
Here is a link to their website:
www.hampsteadhounds.co.uk
Working in partnership with a graphic design colleague, we were asked by Dualit to redesign the company's brochure and product cards (a requirement for retailers like John Lewis). The previous brochure was divided into professional catering products (Dualit's heritage) and consumer products and was copy-heavy. Our approach was to get under the skin of Dualit as a brand, define it's core brand values and use these as the basis of the new brochure. This put the company's catering expertise at the heart of all its products. The copy was pared back and balanced by great product and food photography. Individual product cards were designed to sit alongside the brochure. The brochure then became the starting point for Dualit's website redesign.
An urgent project for an electrical installation company as a leave-behind item for an important presentation. 24pp 210 square full colour brochure - short run.
Brochure
