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If you google ‘Jo Watson’, what pings to the top of the page is a link to one of the finest writers in the world. That writer is not me. I’m the next one down. Jo Watson - copywriter, trainer & GodDamnInspiration hired by people who want personality in their project. I'm also a columnist for Freelancer Magazine, and pretty soon I'll be telling you all that a publisher has picked up my very first wit-filled book. I won't shut up about that when it happens. I'm coming for you, other Jo Watson. I write, edit, and create copy for anyone who has humour, decency and cash, but the service that my clients love most is my Sorted in 60® one-to-one. It's on my banner, and I bang on about it in my posts. Feel free to check out my ®s as well as my rave reviews. Sorted in 60® sessions are bespoke to the needs of the savvy business owner, the conscientious career climber, or the one-man-band on a mission to do something brilliant. Whatever you want from your copy, content, messaging, branding or comms, that’s exactly what we’ll work on together. With Sorted in 60®, you’ll either never need me again, or you’ll want to work with me forever. At this point, you feel like you know me, you love me, and you're ready to work with someone who can do three things amazingly well – create written brilliance, delight audiences, and make one hell of an impact. But I know what you're thinking: "Jo, what's your WHY in business?" Family? Abundance? Making a positive contribution? No. I'm exceptionally arrogant about my writing, and thrive off the adoration when people tell me how brilliant my work is. That's my why. That's what I want when you hire me. I have a Zoom-bombing cat called Barry, and an infant daughter (Lily), whose cutting turn of phrase leaves nobody in any doubt of whose child she is. I’ve got a really dark sense of humour and often make inappropriate jokes. In fact, it's one of many reasons I “left a stable career in teaching” (cheers, Mum). Despite the snazzy Chartered Manager letters after my name, I’m a lover of swearing, sarcasm and puns. Oh, and I love a good song lyric or movie quote*. Look out for those in your first draft. I make tea with the milk in first. Bring the hate. If you're still here but you're not smiling/ nodding along/ inhaling a breath of fresh air, don't DM me, because I'm not your girl. Otherwise, DM me, Sugar Tits. And yes, I CAN write you a beautiful bio as brilliant as this one. I won't call anyone Sugar Tits unless you absolutely want me to, though. *Step aside, homeschool... there's a new sheriff in town.
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“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”
“Corporate buzzwords can sneak up on you. One week, they’re original. The next, they’re everywhere and your copy is out of date.”
“Talk to other copywriters! I know it can be intimidating, but even just chatting to a few people on LinkedIn can be helpful. You can learn from their skill, their experience, and their advice.”
“I’ve been a creative and copywriter since I was 24 and don’t know any different. I wouldn’t want it to be different either.”
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